Audiences of Nazism
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Audiences of Nazism: Using Media in the Third Reich(13 New German Historical Perspectives)

Audiences of Nazism: Using Media in the Third Reich(13 New German Historical Perspectives)


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About the Book

Traces of audience responses to propaganda in the Third Reich are particularly sparse given that the public sphere was so highly regulated. By taking an interdisciplinary and innovative approach to found historical sources of audiences’ responses, the contributions to Audiences of Nazism critically approach the effectiveness of the Nazi media. The volume presents a comprehensive array of case studies including, but not limited to, Jewish responses to anti-Semitic media, personal reports from Nazi party rallies, responses to “degenerate art” exhibitions, and the afterlife of visual documentations of Nazi crimes. It uncovers the target groups of certain Nazi media products; how effective these products were in disseminating propaganda; and their chances to win over readers, listeners, and spectators not yet convinced of Nazism.

Table of Contents:
List of Figures and Tables Acknowledgements Introduction: Media and Their Users in Nazi Germany Ulrike Weckel Chapter 1. “To Constantly Swim against the Tide Is Suicide”: The Liberal Press and Its Audience, 1928–1933 Jochen Hung Chapter 2. Active Audiences: Stürmerkästen and the Rise of Der Stürmer’s Activist Readership Hannah Ahlheim Chapter 3. Reading Fake News: The “Röhm Putsch,”: The Hitler Myth and the Consumption of Political News under the Nazis Janosch Steuwer Chapter 4. Beyond Approved Reactions: Assessments of the NSDAP’s Nuremberg Party Rallies in Diaries and Letters, 1933–1938 Annina Hofferberth Chapter 5. Call and Response: The Creation of the National Socialist Public Peter Fritzsche Chapter 6. Advertising and Its Audiences in Weimar and Nazi Germany Pamela Swett Chapter 7. Concert Programs, Ideology, and the Search for Subjectivity in National Socialist Germany Neil Gregor Chapter 8. The “Entartete Kunst”: Exhibitions and Their Audiences Bernhard Fulda Chapter 9. Amateur Films from National Socialist Austria as Visual Responses to Nazi Propaganda Michaela Scharf  Chapter 10. The Media of Occupation: German Books and Photographs in France, 1940–1944 Julia Torrie Chapter 11. The Migration of Topoi from Atrocity Films to Their Heirs: Modes of Addressing the Audience in German Post-War Cinema Bernhard Gross Chapter 12. Finding an Unintended Audience: An SS Photo Album and Its Post-War Editions Ulrike Koppermann Afterword Jane Caplan

About the Author :
Ulrike Weckel is Professor of History in the Media and the Public at the Justus Liebig University Giessen. Her research interests include postwar dealings with Germany’s Nazi past, gender history, media history, and audience reception. She is the author of Beschämende Bilder. Deutsche Reaktionen auf alliierte Dokumentarfilme über befreite Konzentrationslager (Stuttgart 2012) and has analyzed audience responses to representa­tions of the Nazi past in various feature films and radio and theater plays.

Review :
“This is an excellent collection. Its clearly stated project is to revisit and revise existing historical accounts of media audiences and media consumption in Nazi Germany. The book presents a range of high calibre contributions, with much new and original research, and all offering innovative perspectives on the relation between media consumption, National Socialist political culture, and social and cultural life in Nazi Germany.” • Erica Carter, Kings College London


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Product Details
  • ISBN-13: 9781805391005
  • Publisher: Berghahn Books
  • Publisher Imprint: Berghahn Books
  • Language: English
  • Series Title: 13 New German Historical Perspectives
  • ISBN-10: 1805391003
  • Publisher Date: 15 Sep 2023
  • Binding: Digital (delivered electronically)
  • No of Pages: 354
  • Sub Title: Using Media in the Third Reich


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