Cutting Edge Research Methods in Hospitality and Tourism

Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps. Approaching from different perspectives including economic, social, cultural, environmental, political, and technological, this edited collection reviews traditional research methods and re-assesses them to suit contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the use of structural equation modeling analysis, applied econometric research, network theory and social network analysis, using tracking mobility and planning exercises, fuzzy-set Qualitative Comparative Analysis, necessary condition analysis, and netnography approaches – can offer promising solutions. A necessity for academics and practitioners in the tourism and hospitality sector, Cutting Edge Research Methods in Hospitality and Tourism expands existing knowledge, generating innovative research.

Table of Contents:
Chapter 1. Introduction; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus Chapter 2. Which SEM to Use and What to Report? A Comparison of CB-SEM and PLS-SEM; Ahmet Usakli and S. Mostafa Rasoolimanesh Chapter 3. Using PLS-SEM to Test for the Moderation effects of Continuous Variables in Hospitality and Tourism Studies; Guy Assaker and Peter O’Connor Chapter 4. Econometric Analysis in Hospitality and Tourism Management; Yang Yang, Graziano Abrate, and Chunrong Ai Chapter 5. Tourism Growth, Income Inequality and the Dependence between their Quantiles: Evidence from Quantile on Quantile Approach; Syed Ali Raza, Nida Shah, Ronald Ravinesh Kumar, and Md. Samsul Alam Chapter 6. Network Analysis in Tourism and Hospitality: A comprehensive review; Filipa Brandão, Zélia Breda, and Carlos Costa Chapter 7. Why not Study What Tourists Actually do, instead of asking them What they Think they do?” A call for more experiments in tourism and hospitality research; Malin Zillinger Chapter 8. Guideline for Application of Fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies; S. Mostafa Rasoolimanesh, Naser Valaei, and Sajad Rezaei Chapter 9. Application of Necessary Condition Analysis (NCA) in Hospitality and Tourism Research; Wangoo Lee, Jan Dul, and Zsofia Toth Chapter 10. Netnography and its Potential for Studies in Tourism and Hospitality; Irina Valerie Gewinner Chapter 11. Conclusions; Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh

About the Author :
Dr. Fevzi Okumus is the CFHLA Preeminent Chair Professor within the Hospitality Services Department at the University of Central Florida’s Rosen College of Hospitality Management. He is the Editor-in-Chief of the International Journal of Contemporary Hospitality Management (IJCHM) and the Journal of Hospitality and Tourism Insights (JHTI). Dr. S. Mostafa Rasoolimanesh is an Associate Professor and Director of Centre for Research and Innovation in Tourism (CRiT), at the Faculty of Social Sciences and Leisure Management, Taylor's University, Malaysia. Dr. Shiva Jahani is a statistician at the University of Central Florida. She specializes in research methodology and advanced data analytics. She is a Graduate Faculty Scholar at University of Central Florida, including at the Rosen College of Hospitality Management. She is the Associate Methodology Editor for the Journal of Hospitality and Tourism Insights.