Intuition: Unlock Your Brain's Potential to Build Real Intuition and Make Better Decisions

We have all experienced a 'gut reaction' or acted 'on a hunch' – we've used our intuition. Until recently, science didn't have a good explanation for how intuition works. In fact, some scientists dismissed it altogether as unproveable and 'woo woo'. Here, in the first book to explain the science behind intuition, Professor Joel Pearson, an expert in cognitive neuroscience and leader in human consciousness research, turns what we think we know about intuition on its head. At his dedicated lab at Sydney's prestigious University of New South Wales, Pearson was able to identify and recreate intuition in a lab, proving its existence and laying the groundwork for this book – a practical and entertaining introduction to the brain science underpinning intuition, and a framework for how we can develop the ability and put it to use, in the boardroom and beyond. Intuition follows basic rules, and Pearson explains that by understanding them, we can better train ourselves to use our intuition productively, supercharging this incredible human ability and harnessing it toward better decision-making. Intuition is not a sixth sense – it's a superpower.

About the Author :
Joel Pearson is Professor of Cognitive Neuroscience at the University of New South Wales (UNSW), a National Health and Medical Research Council fellow and founder of UNSW Future Minds Lab, MindX and Agile Science. An internally recognised leader in human consciousness research and applied cognitive neuroscience, Pearson began studying art and film-making in Sydney at College of Fine Arts COFA (now UNSW Art and Design) before deciding to apply his creative discovery techniques to the scientific mysteries of human consciousness and the complexities of the brain. He completed his science PhD in two years while travelling and speaking at conferences and lecturing at universities internationally. Person is regularly quoted in the press as an expert, and has had his work covered internationally in the New York Times, Huffington Post, Runner's World, the Daily Mail, Vogue Australia, the Sydney Morning Herald, Good Weekend Magazine (The Age), The Australian Magazine, Quartz, on NPR, and elsewhere; and is widely published in the world's top academic journals.