About the Book
National Bestseller For readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a secret strategy that's vaulted business titans and creative geniuses to the top of their profession.We've long been taught there are two ways to succeed--either talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path--one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It's the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch your favorite film and grasp its narrative arc. "Clear, concise, and backed by science" (Daniel Pink, author of When), Decoding Greatness marries "alluring stories and illuminating studies" (Adam Grant, author of Think Again) of top performers--from Agatha Christie to Andy Warhol, Barack Obama, to Serena Williams--with groundbreaking research on pattern recognition and skill acquisition. You'll learn how to take apart acheivements you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas and products that are uniquely your own. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, upgrading your skills, and sparking breakthrough ideas.
About the Author :
Ron Friedman, PhD, is an award-winning psychologist and the founder of ignite80, a learning and development company that teaches leaders science-based strategies for building high-performing teams. His research has been featured on NPR, Bloomberg, CBS, NBC, FOX, CNN, as well as in The New York Times, The Washington Post, The Boston Globe, The Guardian, The Globe and Mail (Toronto), Fast Company, Psychology Today, and Harvard Business Review. He is the author of The Best Place to Work, an Inc. Magazine Best Business Book of the Year, and Decoding Greatness. He lives in Pittsford, New York. Ron Friedman, PhD, is an award-winning psychologist and the founder of ignite80, a learning and development company that teaches leaders science-based strategies for building high-performing teams. His research has been featured on NPR, Bloomberg, CBS, NBC, FOX, CNN, as well as in The New York Times, The Washington Post, The Boston Globe, The Guardian, The Globe and Mail (Toronto), Fast Company, Psychology Today, and Harvard Business Review. He is the author of The Best Place to Work, an Inc. Magazine Best Business Book of the Year, and Decoding Greatness. He lives in Pittsford, New York.
Review :
"Decoding Greatness is a playbook for success, applicable to any field you can imagine. By reverse engineering what works for others, we can all find unique ways to drive innovation. Ron Friedman is a master of how people think and work, and shows us how we can apply these insights in our own lives."
-- "Jonah Berger, New York Times bestselling author"
"Psychologist Ron Friedman melds storytelling and science with a page-turning effect. I finished Decoding Greatness with a list of things I want to try in my own work, and I bet you will too."
-- "David Epstein, #1 New York Times bestselling author"
"If this book was full of insights about the patterns that drive excellence across fields, it would be well worth your time. Ron Friedman has gone a step further: he actually teaches you how to detect new patterns yourself. With alluring stories and illuminating studies, he shows how we can all learn more from great achievers and innovators."
-- "Adam Grant, #1 New York Times bestselling author"
"A much-needed handbook for learning how success really happens. Read this book if you want to upgrade from working hard to actually producing results that matter."
-- "Cal Newport, New York Times bestselling author"
"Great innovators have one thing in common: They all cracked the code. In his riveting new book, Ron Friedman shows how history's most creative minds unlocked the potential of reverse engineering, and more important, how to apply that process strategically in today's most competitive fields."
-- "Marshall Goldsmith, #1 New York Times bestselling author"
"This book is your secret decoder ring for understanding how athletes, artists, entrepreneurs, and even criminal masterminds create breakthroughs. Clear, concise, and backed by science, it's a powerful combination of analysis and storytelling that will transform the way you approach your next project."
-- "Daniel H. Pink, #1 New York Times bestselling author"
"We'd all like to get results and succeed faster. In this addictively readable new book, Ron Friedman shows you a smart, proven framework that actually works. Bursting with unforgettable stories, eye-opening insights, and practical strategies, it offers a new and useful perspective on how greatness is truly achieved. If you want to master your craft, this book is a must-read."
-- "Dorie Clark, author of Entrepreneurial You"
