Introduction to UX Design Patterns
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Introduction to UX Design Patterns: A pragmatic primer on building user experiences that are highly engaging for desktop and mobile devices

Introduction to UX Design Patterns: A pragmatic primer on building user experiences that are highly engaging for desktop and mobile devices


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About the Book

The challenge that most UX designers and product owners face is to ensure that the UX of products and services is user friendly. Some common issues are simplicity, navigation, appearance, maintenance, and so on. In this book, you will learn to simplify, fix, and enhance some common, real-world designs. About This Book * ROI, Metrics, and KPI's of UX * Templates, examples, and case studies * Tools, software, and practical tips * UX Analysis, Research, and Design Methodologies. Who This Book Is For This book is mainly for UX professionals, but also for product owners, project managers, entrepreneurs, and even designers and developers who would like to learn how to solve problems with the existing UX design. It is not necessary to have any previous knowledge in UX. What You Will Learn * Analyse the importance of UX for the success of services and products * Identify UX issues and understand the project challenges * Involve the stakeholders by presenting convincing ideas to them * Classify user profiles to focus on their core needs * Turn Modify the insights and findings into practical UX solutions * Validate, test and measure the UX solutions implemented In Detail As you progress through the book, you will learn about the information architecture, usability testing, iteration, UX refactoring, and other similar concepts. You will also learn about UX design tools with the projects covered in the book. By the end of the book, you will be armed with the knowledge to fix bad designs and ensure great customer satisfaction and user experience.

About the Author :
Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA), post-graduate Diploma in Marketing (UC Berkeley), in Digital Marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). Passionate about UX, she has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.


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Product Details
  • ISBN-13: 9781789805383
  • Publisher: Packt Publishing Limited
  • Publisher Imprint: Packt Publishing Limited
  • Height: 235 mm
  • No of Pages: 265
  • Width: 191 mm
  • ISBN-10: 1789805384
  • Publisher Date: 31 Jan 2019
  • Binding: Paperback
  • Language: English
  • Sub Title: A pragmatic primer on building user experiences that are highly engaging for desktop and mobile devices


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Introduction to UX Design Patterns: A pragmatic primer on building user experiences that are highly engaging for desktop and mobile devices
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