B2B Digital Marketing Strategy
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Business innovation > B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Table of Contents:
Section - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Section - 02: B2B digital marketing strategy; Section - 03: B2B customer journeys and the customer experience; Section - 04: B2B personalization marketing and buyer personas; Section - 05: B2B customer insights and data management; Section - PART TWO: THE EARLY BUYER JOURNEY STAGE; Section - 06: Generating awareness; Section - 07: B2B SEO and search strategies; Section - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Section - 09: B2B digital marketing for lead generation; Section - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Section - 11: B2B content marketing; Section - 12: B2B digital marketing campaign planning; Section - 13: Digital integration marketing in B2B; Section - 14: Digital marketing and sales; Section - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Section - 16: Types of digital retention marketing; Section - 17: Digital retention marketing channels; Section - PART SIX: B2B social media and digital marketing platforms; Section - 18: B2B social media marketing strategy; Section - 19: B2B digital marketing technologies and platforms; Section - 20: Index

About the Author :
Simon Hall, Berkshire, UK is a marketing innovator with around 25 years' experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba. In addition to running courses and workshops with companies on various B2B marketing and digital marketing areas, Simon Hall also lectures final year university students and degree apprentices in strategy, and marketing at Pearson Business School (University of Kent). He is a member of the Chartered Institute of Marketing, of the DMA B2B Council, and a Global Thought Leader in B2B Marketing for the ICG Group (a global consulting company). He is the founder of NextGen Marketing Solutions and author of Innovative B2B Marketing, also published by Kogan Page.

Review :
"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Highly recommend this read as an essential for all marketers." "A really valuable addition to the B2B marketing armoury and highly recommended for those who intend to build their career in marketing." "Provides the guide to help navigate the complexities of digital marketing in a clear, engaging and practical way." "A well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today." "Whether you are new to digital marketing strategy in general or looking to brush up on a specific topic, this is a very useful read. It's informative, easy to navigate, and gives you the tools to understand and implement a great digital strategy in your company."


Best Sellers


Product Details
  • ISBN-13: 9781789662559
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Language: English
  • ISBN-10: 1789662559
  • Publisher Date: 13 Aug 2020
  • Binding: Digital (delivered electronically)
  • Sub Title: How to Use New Frameworks and Models to Achieve Growth


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Kogan Page Ltd -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!