Festival and Event Tourism: Building Resilience and Promoting Sustainability

Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book: - Reviews the common trends, trajectories and competition in the event tourism market. - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.

Table of Contents:
Part 1: Transforming Sustainability into a Strategy 1: Making Events more Resilient: Emerging Issues and Concerns 2: Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda 3: Parang Music as an Attractant for Rural Development: an Example from the Village of Lopinot, Trinidad 4: Small-scale Events as a Tool for Sustainability: Prospects and Constraints 5: Festivals in Terms of Cultural Sustainability : A Research with the Perspective of Tourist Guides Part 2: Green Events and Festivals 6: Iceland Airwaves Music Festival, a Green Festival? The Dissonance Between Stakeholders 7: Music, Green Marketing and Sustainability Festivals: the Case of Rock In Rio Tourist Event 8: The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: A Comparative Study of Malaysia and Singapore Part 3: Communities, Festivals and Events 9: Inclusive Community Development Through Events: Lessons from Casual Day with Persons with Disabilities Event in South Africa 10: Boom Festival - A Study about the Evolution of Local Inhabitants’ Perceptions Between 2009 and 2021 11: Community-Initiated Event Tourism in the Global South: the Case of South Africa and the Kingdom of Lesotho 12: Heritage Sporting Events (HSEs): Issues and Prospects Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions 13: Women, Religion and Festivals: Exploring Qualitative Dimensions of the Role of Women in Legends Behind the Celebration of Festivals in India 14: An Evaluation of Event Tourism in Terms of Destination Brand Value 15: Technology and Crowd Management at Events: a Case Study of Kumbh Festival in India

About the Author :
Anukrati Sharma (Edited By) Dr. Anukrati Sharma is the Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt. State University). She worked three years( 06 Jan.2021- 06 Jan.24) as the Head of the Department of Commerce and Management, University of Kota. In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project "Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects." Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan--Progress &Prospects. She has two postgraduate degree specialties --one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She is appointed as the Official Partner of the BRICS (DUT) Funded Project for the years 2022-2024 i.e. (BRICS Research Institute Grant Project Ref: BRI22/1215) titled " Growth and Sustainability of Livelihoods in the BRICS Countries : Knowledge Sharing in Social Justice, Governance, Multilateralism". Dr. Sharma is a Routledge featured author. Dr. Sharma is the Book Series Editor for "Building the Future of Tourism" published by Emerald Publishing. U.K. She is also the Book Series Editor of " Routledge Insights in Tourism Series", Routledge, U.K. She also serves as Book Series Editor for " CABI Festival and Event Tourism and Hospitality Series(FETHS) and " Perspectives and Anthropology in Tourism and Hospitality (PATH)", Apple Academic Press (CRC Press a Taylor and Francis Group). She has edited books on Tourism--Opportunities and Ventures, on Maximizing Business Performance and Efficiency through Intelligent Systems, under IGI Global( Scopus Indexded) , Tourism Sustainable Tourism Development Futuristic Approaches under Apple Academic Press (CRC Press a Taylor and Francis Group), USA under the series Advances in Hospitality and Tourism and book titled Tourism Events in Asia Marketing and Development Routledge, USA under Advances in Events Research Series, Sustainable Destination Branding and Marketing: Strategies for Tourism Development under CABI, UK, Future of Tourism: An Asian Perspective, under Springer, Singapore, Over-tourism as Destination Risk: Impacts and Solutions Emerald Publishing U.K. ( Scopus Indexded) under the Tourism Security - Safety Series , Over-tourism, Technology Solutions and Decimated Destinations, Springer, Singapore, Event Tourism in Asian Countries: Challenges and Prospects under Apple Academic Press ( Taylor and Francis Group), USA ( Scopus Indexded) and The Emerald Handbook of ICT in Tourism and Hospitality under Emerald Publishing U.K. She also authored a book entitled "Event Management and Marketing Theory, Practical Approaches and Planning." Another book she wrote is entitled "International Best Practice in Event Management" and it was published by United Kingdom Event Industry Academy Ltd and Prasetiya Mulya Publishing, Indonesia. Her current projects include editing a book on "COVID-19 and Tourism Sustainability: Ethics, Responsibilities, Challenges and New Directions" for Routledge, USA, "Festivals and Event Tourism: Building Resilience and Promoting Sustainability" for CABI, UK , The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald Publishing, UK, COVID-19 and the Tourism Industry: Sustainability, Resilience & New Directions Routledge, UK ( Scopus Indexded),Event Tourism & Sustainable Community Development: Advances, Effects and Implications, Apple Academic Press, USA, Crisis, Resilience and Recovery in Tourism and Hospitality Springer Nature, Singapore , Strategic Tourism Planning for Communities: Restructuring and Rebranding, Emerald Publishing, Dynamics of Tourism Industry Post-Pandemic and Disasters, Apple Academic Press, USA and Resilient and Sustainable Destinations after Disaster: Challenges and Strategies, Emerald Publishing, UK. She is also working on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. A member of 7 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Keynote , Speaker , Panel member by different countries such as Sri Lanka, Uzbekistan, South Africa, Nepal, Malaysia, Indonesia and Turkey. She has been invited as Visiting Professor at Kazakhstan and Uzbekistan. Jeetesh Kumar (Edited By) Dr. Jeetesh Kumar is Head of Research Senior at the Faculty of Social Sciences & Leisure Management, Senior Lecturer at the School of Hospitality, Tourism and Events, Associate Director for Information Management & Documentation at the Centre for Research, and Innovation in Tourism (CRiT), and also Hub Leader - of "Responsible Tourism for Inclusive Economic Growth" hub under Sustainable Tourism Impact Lab at Taylor's University, Malaysia. His doctorate is from Taylor's University in Hospitality and Tourism, with research on the Economic Value of the Business Events Industry in Malaysia. Jeetesh has two postgraduate degree specialities: a Professional Master's in Hospitality Management and International Tourism from the University of Toulouse, France and another in Business Administration (MBA - Marketing) from Hamdard University, Pakistan. His research areas include Economic Impacts, Economic Modelling, MICE, Medical Tourism, and Behavioural Studies. He has worked on consultancy and research projects at the national/ international level and authored 60 publications, including research articles and book chapters. 12 Postgraduate students (Masters and PhDs) have graduated under his supervision, and currently, he is supervising 11 PhD scholars. He is also active in several national and international associations, conferences, and journals. He is also an associate editor for the Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT) and regional editor of Event Management Journal, Co-editor for two books under CABI and Emerald, and currently editing five books under CABI, Emerald, Springer and Taylor & Francis. Recently, he has offered webinars/ guest speeches for universities in the Philippines, India, Japan, Indonesia, China, Australia, and Pakistan. Bakhodir Turaev (Edited By) Bakhodir Turaev, PhD is a professor in the Department of General Professional and Special Disciplines, Silk Road International University of Tourism Samarkand, Uzbekistan. His doctorate from Tashkent State Economic University is in Management and Marketing. He has published books on five books, and attended a number of national, regional and international conferences, presenting 60 papers and acting as keynote speaker. He has served as a visiting professor in universities across Russia, Turkey, the Czech Republic, Kazakhstan and Kirgizstan. Priyakrushna Mohanty (Edited By) Priyakrushna Mohanty is an U.G.C. Senior Research Fellow at the Department of Tourism Studies, Garden City University, India. He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master's Degree in Tourism Studies from Pondicherry University, India. He also holds a Master's Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. He has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Mr. Mohanty is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.