Buy Hands-On Web Analytics with R Book by Adriano Longo
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Computing and Information Technology > Computer science > Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance
Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance

Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Get the most out of R's advanced analysis and visualization capabilities to perform efficient web analytics About This Book * Integrate R with Google Analytics and measure your online business performance * Get the most out of R's data visualization, forecasting, and advanced analytics * A guide to performing web analytics with R to increase business' profitability Who This Book Is For If you are a business analyst or a web analyst, or anyone who wants to get useful insights from their website data, this book is for you. If you wish to analyze your website data to optimize its performance and gain profits from it, this book will also help you. A basic understanding of web analytics concepts and some exposure to programming will be helpful to get the most out of this book. What You Will Learn * Discover the business essentials of web analytics * Analyze and understand web traffic behavior * Scrap data from web pages for analysis * Import and export data in various formats in R * Create dashboards to showcase the analysis * Perform advanced techniques like descriptive and predictive analytics * Explore web metrics, develop recommendation systems, and more In Detail Web Analytics with R is a blend of theory and practical applications. At one end of the spectrum, this book is an easy read text for beginners to understand the basics of web analytics and its importance in today's digital business milieu; whereas at the other end, it equips the advanced learner to build strong projects in R. This book includes real life examples which will help the readers to quickly grasp the concepts and start applying them in their problem context. You will start with understanding the basics of web analytics, and why it is used in businesses worldwide. This will be followed by an introduction to R and its libraries and understanding why R is a great choice for performing real-time analysis of your data and gathering meaningful insights. Analyze traffic and understand customer's behaviour in real time, and use this information to optimize the performance of your website and improve the ROI. In the process, you will learn how to use the analytical capabilities of R to fully explore your Google Analytics Data, generate insightful visualizations of your data using libraries like ggplot2 and generate reports based on various metrics and combinations. By the end of this book, you will have a solid foundation of performing efficient web analytics with R.

About the Author :
Adriano Longo has an academic background in statistics, data-modeling, and data-driven decision-making. His objective is to enable clients to make better decisions with data; automating the flow from raw data to information reducing time, errors, and effort involved in compiling complex multi-source information into actionable insights. He uses analytical applications, both open-source (R, Python) and commercial applications (SAP Business Objects, SAS, Microsoft Excel / Access, Tableau, PowerBI) to find patterns, identify anomalies and evaluate correlations. Adriano has built analytical solutions based on the following databases: SQL (Oracle / Microsoft), Neo4j, SAP HANA, MongoDB. Adriano's objective is to improve data-driven decision-making.


Best Sellers


Product Details
  • ISBN-13: 9781788999281
  • Publisher: Packt Publishing Limited
  • Publisher Imprint: Packt Publishing Limited
  • Language: English
  • Sub Title: Expert techniques for analyzing and optimizing your website's performance
  • ISBN-10: 1788999282
  • Publisher Date: 30 Apr 2018
  • Binding: Digital (delivered electronically)
  • No of Pages: 335


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance
Packt Publishing Limited -
Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Hands-On Web Analytics with R: Expert techniques for analyzing and optimizing your website's performance

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!