How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas?
Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas.
The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the three principles you need to master to demystify creativity unlock regular and reliable innovation and solve this disconnect: - Peak Creative Headspace - Novel and Inspiring Connections - Breakthrough Decision Making.
The result? You're free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth.
Whether you’re in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.
Coral McConnon is the Founder and CEO of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. She has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to get to bigger ideas that land.
Table of Contents:
Foreword: The power of creativity Dr Gerard Puccio, Chair & Professor, International Center for Studies in Creativity - SUNY Buffalo State University
Introduction
Getting started: Rethinking Creativity
Chapter 1 Let’s Get Real
Chapter 2 Getting Our Heads Around Creativity
Chapter 3 Surely an Innovation Process is Enough?
Chapter 4 The Power of Human Creativity
Part One: Peak Creative Headspace
Chapter 5 Creative Focus
Chapter 6 Deep Thinking
Chapter 7 Activating Creative Drive
Part Two: Novel and Inspiring Connections
Chapter 8 Building Ideation Muscles
Chapter 9 Broadening & Shifting Perspective
Chapter 10 Curiosity & Dopamine
Part Three: Breakthrough Decision Making
Chapter 11 Overcome Bias
Chapter 12 Iterating & Nurturing Winners
Making it Real: Innovating Smarter
Chapter 13 Get It Together
Chapter 14 Applying the principles to ourselves
Neuroscience of Creativity Audit Tool summary
Recommended Reading List
Acknowledgements
References
Index
About the Author :
Coral McConnon is the Founder of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. Over the last 15 years she has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to ignite bigger ideas that land.
By understanding how our brains work when creating new ideas, Coral is a catalyst for teams to escape ‘business as usual’ thinking and play their creative A game. Her MSc, focused on the Neuroscience of Creativity, added depth and rigour to the 8 Innovation framework.
Her approach is influenced by the New Zealand #8 wire mentality, the knack of ingeniously solving problems creatively yet pragmatically that originated in the New Zealand farming industry, just as Coral did.
She regularly posts thinking on smarter innovation on LinkedIn and hosts webinars helping people apply the neuroscience of creativity to real-world innovation.
