The Good Communicator
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Home > Business and Economics > Business and Management > Business and the environment; ‘green’ approaches to business > The Good Communicator: How to make sustainability irresistible
The Good Communicator: How to make sustainability irresistible

The Good Communicator: How to make sustainability irresistible


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About the Book

If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you. Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress. Businesses have a key role to play in addressing the issue before it’s too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication. Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures. Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact. Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.

Table of Contents:
Cover Page Title Page Copyright Page Contents Foreword A note to the reader Acknowledgements Part 1: Why is it so difficult to get others to buy into sustainability? The reasons why sustainability is not mainstream yet From communication to co-creation: the key to a sustainable future The psychology of influencing: the predictably irrational way humans behave Part 2: How to shift mindsets to communicate sustainability successfully The what, where, why, when, who and how of communicating sustainability Shifting mindsets What if I’m not a natural communicator? How does communication change from conversations to presentations? Coaching your team to communicate sustainability effectively Part 3: The Good Communicator framework Introducing the Good Communicator framework Step 1: Building rapport and exploring the reality Step 2: Goals Step 3: Co-creation Step 4: Busting barriers Step 5: Commitment and way forward What’s next? Appendix A: The Good Communicator: key steps and techniques Appendix B: Systems thinking: what it is and why it’s helpful in sustainability Appendix C: The business case for sustainability Table of figures Index

About the Author :
Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field. She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.

Review :
If you're working in sustainability as a consultant, ESG or CSR or any other positions and struggle to move forward with your proposals or need some good tools and advice to bring your communication skills to the next level on our most pressing environmental challenges, then search no more and order your copy! - Sandra Sydow, LinkedIn If you're looking to make your sustainability message more impactful, The Good Communicator is a must-read. This is the book we need to ensure that sustainability isn't just talked about—it’s embraced and acted upon. - NetGalley This book empowers you to learn the art of communications that allows you to co-create and influence beyond your natural skillset. - Amazon 5*


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Product Details
  • ISBN-13: 9781788606189
  • Publisher: Practical Inspiration Publishing
  • Publisher Imprint: Practical Inspiration Publishing
  • Height: 216 mm
  • No of Pages: 234
  • Spine Width: 14 mm
  • Width: 140 mm
  • ISBN-10: 1788606183
  • Publisher Date: 14 Jan 2025
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How to make sustainability irresistible


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