You've just shared news of the latest plans with employees.
Message sent and received - job done.
But they ain't buying it.
Now what?
Refreshing Comms will help you shake things up and get them on board. Explaining what makes people tick and showing you how to use this, along with proven audience-engaging writing techniques, this book means you'll never be left staring at your keyboard again.
- Learn how to understand and appeal to your audience
- Get intentional with an actionable comms plan tailored to align with your business strategy
- Inject authentic personality into your comms while staying professional
- Create more impact with simple marketing strategies and proven copywriting techniques
How's that for a message that hits the spot?
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Table of Contents:
- Cover Page
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction
- Chapter 1 What’s this internal communication thing really about?
- Chapter 2 Reframing the workplace
- Chapter 3 The Tools of Engagement Framework
- Chapter 4 Vision
- Chapter 5 Values
- Chapter 6 Employer voice
- Chapter 7 Content principles
- Chapter 8 Strategy
- Chapter 9 Communication goals
- Chapter 10 Themes and relevance
- Chapter 11 Finalizing the framework
- Chapter 12 How to write like a pro
- Chapter 13 Measuring impact
- Chapter 14 Time for reflection
- Chapter 15 To be continued…
- Acknowledgements
- About the author
- Index
About the Author :
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Review :
Simple, concise and easy to read. Highly recommend for anyone looking to align comms with strategy. Barry Cooper on LinkedIn
Great content on leadership, behaviours, psychology, culture and strategy. If you want to drive employee engagement and deliver high value content through your teams, then this is the book for you. - Amazon 5*
A real breath of fresh air in the business space - and FULL of brilliant insight written in the most engaging and relatable way! - Amazon 5*
A brilliant book if you're looking to get your people engaged, on board and on-brand. Don't send another email until you read this! - Amazon 5*
We are consumed by external comms but if we get the internals comms right then that builds brand strength and longevity. - Amazon 5*
