Just Ask!
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Just Ask!: 7 simple steps to unlock the power of clients, generate referrals and double your business

Just Ask!: 7 simple steps to unlock the power of clients, generate referrals and double your business


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About the Book

Table of Contents:
Foreword Key Takeaways PART ONE Don’t Hold Back Chapter 1 Why Ask? Chapter 2 The Number One Strategy Chapter 3 Why People Don’t Ask Chapter 4 Make It Easier for Yourself Chapter 5 Improving Your Confidence PART TWO How to Ask for Referrals: A 7-Step Plan Chapter 6 Preparing to Ask (Steps 1 & 2) Chapter 7 Leading the Conversation (Steps 3, 4 & 5) Chapter 8 Preparing Your Client (Step 6) Chapter 9 Following Up Effectively (Step 7) PART THREE Thinking Laterally Chapter 10 Asking for Referrals from Intermediaries Chapter 11 Asking Friends and Family Chapter 12 Making the Most of Internal Referrals Chapter 13 Using Networking to Ask for Referrals Postscript Asking in a Pandemic Appendix Summary Points Overview from each Chapter

About the Author :
Graham Eisner has devoted 30 years to understanding the power of client referrals for businesses, first as a private client salesperson at Goldman Sachs and more recently as a referrals sales coach and trainer working with brands such as Barclays, Julius Baer and Deutsche Bank as well as smaller businesses.

Review :
Fascinating exploration of some of the human foibles and insecurities that prevent us from doing something pretty fundamental in building a business. Well written and with practical tips. Certainly something I’ll be making use of. A useful book with plenty of examples and lessons to help you grow your customer base. The 7 Steps are implementable, and the book is written in a very readable style. A useful resource for those seeking to grow their business - now! This book is thoughtfully laid out with worksheets to help me focus on who I should ask for a referral from within my network and get organized around the whole subject of referrals. I am now creating a plan and beginning to execute it! Why haven't I been doing this? It seems so simple and obvious but so many people just aren't doing it, or aren't doing it in the right way. I've already started putting Graham Eisner's wise words into practice and seeing the benefits to my business.


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Product Details
  • ISBN-13: 9781788603195
  • Publisher: Practical Inspiration Publishing
  • Publisher Imprint: Practical Inspiration Publishing
  • Language: English
  • ISBN-10: 1788603192
  • Publisher Date: 10 Jan 2022
  • Binding: Digital (delivered electronically)
  • Sub Title: 7 simple steps to unlock the power of clients, generate referrals and double your business


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