Global Strategy and Management: Theory and Practice

This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts. How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs? How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards? Taking a critical, multi-level approach to international business, this textbook: Explores the strategic choices available to managers of MNEs and their consequences in an interactive way, providing an original, and engaging approach to the subject for students seeking to understand the issues faced by managers of MNEs Gives state-of-the-art theoretical overviews of topics related to global strategy and management, making this textbook a useful reference for academics as well as students Offers thirteen original, rich, case studies to illustrate each chapter's theory, highlighting the key challenges and dilemmas faced by managers of MNEs Provides clear exposition and critique of current literature to provide students with a firm theoretical understanding of the subject. This textbook provides a fresh and important contribution to the management of MNEs and will be invaluable for both students at masters level and their lecturers. It will also appeal to practitioners facing the daily challenges of managing MNEs.

Table of Contents:
Contents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index

About the Author :
Paul N. Gooderham, NHH Norwegian School of Economics, Norway and Middlesex University Business School, London, UK, Birgitte Grøgaard, BI Norwegian Business School and Kirsten Foss, NHH Norwegian School of Economics, Norway and Copenhagen Business School, Denmark

Review :
Global Strategy and Management: Theory and Practice is articulate and highly readable, covering all the main topics in the field with a synthesis of current thinking and with numerous illustrative cases. As such it is a comprehensive, focused and immediately useful textbook in the course of International Management and Global Strategy.' --Torben Pedersen, Bocconi University, Italy'This is the second edition of this excellent and well-written book and if anything it has improved. The familiar topics from the first edition are still there, though reorganised into a more logical frame, and new sections and topics not only update the research base but have added a more critical element into the analysis. The new and once again extensive case studies add a valuable element linking the analysis to real-life issues. Both students and teachers will learn much from this book' --Chris Brewster, Henley Business School, UK