Building a Successful Business through the Four-Leaf Clover
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Home > Business and Economics > Business and Management > Management and management techniques > Building a Successful Business through the Four-Leaf Clover: Lessons from the New Business Paradigm in Eastern Europe
Building a Successful Business through the Four-Leaf Clover: Lessons from the New Business Paradigm in Eastern Europe

Building a Successful Business through the Four-Leaf Clover: Lessons from the New Business Paradigm in Eastern Europe


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About the Book

For ages, both theorists and practitioners have been looking for a golden formula that would let them create a recipe for success and the world which genetic code includes a notion of change definitely does not make it easy. The main aim of this publication is to present the universal model of building business success in our hectic times. The author built the idea of “four-leaf clover” based on the experiences of companies competing on both the developed and emerging markets (especially Eastern Europe). It seems to be the first publication in which such comparison and confrontation were made. The formula is neither limited to one type of organization or a market, nor has any geographical borders. Moreover, the formula has both universal and utilitarian character. The concept of the “four-leaf clover” enables to understand the sources of success of the companies such as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and others, which operate on the Eastern European markets and confront them with the ways of competing of organizations which exist on developed markets.

Table of Contents:
Introduction 1. Change in Business Paradigm 2. In search of new business opportunities 3. Business concept and business model 4. Operational efficiency 5. Organizational culture and leader 6. New business paradigm of the organization of tomorrow 7. Instead of the end i.e. materialization of the Darwin theory

About the Author :
Robert Kozielski, Fulbright Scholar (Willamette University, USA) and Associate Professor at the University of Lódz (Poland), is a leading authority on market strategies of enterprises, strategic analyses, and the evaluation of marketing actions’ effectiveness in organizations. He is also the author of over 200 publications (books and articles) on market activities that have been published both in Poland and abroad, including Determinants of Organization Success, How to Quickly Write a Professional Marketing Plan, Advertising and Competitive Capacity of Polish Enterprises and Marketing Metrics (the first publication of its kind in the world concerning measurement processes and marketing indicators, ahead of such centers as, e.g., the Wharton Business School). He has presented papers, made presentations, and participated in numerous conferences and seminars in Poland and abroad.

Review :
This book for managers and marketers observes that the traditional paradigm of business is outdated, especially when dealing with the impact of digital technology and new forms of marketing on emerging markets in Eastern Europe. Forces and new technologies examined include guerilla marketing, crowdsourcing, virtual organizations, and ambient media. The book provides a four-part framework for understanding and comparing the results of companies competing in developed and emerging markets, looking at aspects such as operational efficiency and organizational culture. Case of Amazon, Ideo, EuroDisney, Facebook, Wiosna, Redan, Sphinx, and other companies share experiences in operating in Eastern European markets. The reader-friendly layout offers bullets, lists, and frequent subheads.


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Product Details
  • ISBN-13: 9781787141209
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Group Publishing Limited
  • Language: English
  • Sub Title: Lessons from the New Business Paradigm in Eastern Europe
  • ISBN-10: 1787141209
  • Publisher Date: 20 Jan 2017
  • Binding: Digital download
  • No of Pages: 250


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Building a Successful Business through the Four-Leaf Clover: Lessons from the New Business Paradigm in Eastern Europe
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