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Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain(Dress Cultures)

Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain(Dress Cultures)


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About the Book

A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

Table of Contents:
List of Illustrations Acknowledgements Introduction Austerity, Aspiration and Affluence Chapter 1 Austerity by Design Fashioning a New Jerusalem Chapter 2 Austerity in Transition Demobilization/Remobilization Chapter 3 Austerity by Consensus Democratizing Desire Chapter 4 Lessons in Austerity Styling Ideal Citizenship Chapter 5 Austerity and Affluence Another Look at the New Look Chapter 6 Austerity and Aspiration A Boy, A Girl and A Bike Conclusion Affluence by Design The Autonomy of Austerity Index

About the Author :
Geraldine Biddle-Perry is a fashion and cultural historian. She lectures in fashion and design history & theory at Central Saint Martins, University of the Arts London.


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Product Details
  • ISBN-13: 9781786721976
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: I.B. Tauris
  • Language: English
  • Series Title: Dress Cultures
  • ISBN-10: 178672197X
  • Publisher Date: 30 Apr 2017
  • Binding: Digital (delivered electronically)
  • No of Pages: 224
  • Sub Title: Aspiration, Leisure and Fashion in Post-War Britain


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