The Executive’s Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact

The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company’s competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to ‘do’ corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.

Table of Contents:
SECTION 1: LAYING THE FOUNDATION AND CREATING YOUR BASIC TOOLS 1. Connecting Corporate Citizenship to Business Purpose  2. Creating Advantage in Your Marketplace  3. Of the People, for the People, by the People  4. Connecting Corporate Citizenship to Business Strategy  5. How to Set Up and Organize Your Corporate Citizenship Program  SECTION 2: GETTING RESULTS ACROSS YOUR BUSINESS  6. The Importance of Your Supply Chain and Procurement Function  7. Creating a More Sustainable Operation  8. Defining and Managing Your Corporate Giving Program  SECTION 3: PULLING IT ALL TOGETHER  9. If a Sustainably Harvested Tree Falls in the Forest and There Is No One There to Hear It … Getting Your Message Across  10. Building On Your Success

About the Author :
Dave Stangis is Vice President, Corporate Responsibility, and Chief Sustainability Officer of Campbell Soup Company. He leads Campbell’s CSR, Sustainable Agriculture, and Operational Sustainability strategies and previously served as VP, Public Affairs and President of the Campbell Soup Foundation from 2011 to 2016. Prior to Campbell, Dave created and led the corporate responsibility function at Intel. Dave has led two Fortune 500 organizations in different sectors into the Dow Jones Sustainability Indices, the Global 100 Most Sustainable Corporations, and the 100 Best Corporate Citizens List. He has twice been named one of the 100 Most Influential People in Business Ethics by Ethisphere Magazine. Katherine Valvoda Smith is executive director of the Boston College Center for Corporate Citizenship (BCCCC), and part-time faculty at the Carroll School of Management where she teaches ’Business in Society’. As its executive director, she leads the research, education, partnership, and program strategies of BCCCC. Katherine has worked with public private partnerships and joint research projects for more than 20 years over the course of her career and has held appointments at Brown University, the University of Massachusetts where she served also as COO of its Foundation with more than $700 million under management.

Review :
‘This book is a MUST for all business leaders, mid-level executives and those aspiring to lead. As we are living in a world in which we are increasingly interconnected globally, every act we take has consequences not only on our employees and our customers, but also the communities we operate in and as those that we don’t. Readers will learn the key strategies and tactics necessary to build a 21st century company that is resilient and successful but also one that balances the need to give back, respect the environment and be appealing to the next generation.’ ‘At Suffolk, we are always challenging the norm and pushing the boundaries of what is possible. To continuously innovate and service others is a pledge we make to our clients, partners, communities and each other. 21st Century Corporate Citizenship and Suffolk share the same values and commitment to excellence, which is why we are such strong supporters of this book. 21st Century Corporate Citizenship is a tremendous resource for individuals who work in the environmental and social investment field and who are actively pursuing excellence and innovation in everything they do.’ ‘At Bose we’re best known for our audio products. But our true passion? Discovering new and better solutions than anything that’s come before. We “always dream of things that are better, and think of ways to reach those things.” 21st Century Corporate Citizenship is a hand book that can help business people understand how to dream and implement better and more sustainable futures for their companies and for us all.’ ‘Developing a high performing corporate citizenship strategy requires a thoughtful combination of new incentives, risk management, compliance, and re-framing to identify and capture new opportunities for your company and its stakeholders. Stangis and Smith have produced a book that is part “how to,” part compendium of insight from many successful practitioners, and part reminder of the value of fostering motivation that underlies any successful venture. It is likely to become one of those references you turn to again and again for useful guidance.’ ‘For any company looking to optimize their corporate sustainability strategy, this book is a must have. Very simply, it’s the best one I’ve ever read.’ The authors, who work in corporate citizenship, offer a handbook that shows executives how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. They explain how to connect corporate citizenship to business purpose and strategy, create advantage in the marketplace, understand the effects of corporate citizenship on stakeholders, set up and organize a corporate citizenship program, integrate it with the supply chain and procurement function, create a more sustainable operation, define a corporate giving program, communicate the message to drive change, and build on success.