How Minds Change
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How Minds Change: The New Science of Belief, Opinion and Persuasion

How Minds Change: The New Science of Belief, Opinion and Persuasion


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About the Book

In an increasingly polarised world, it sometimes feels impossible to talk to someone you disagree with, let alone change their mind. However, you could be just one conversation away from reshaping someone's world view – here's how... ‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.’ ADAM GRANT, AUTHOR OF THINK AGAIN  Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was de-radicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a former 9/11 Truther who turned his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda’ to happily attending same-sex weddings. Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant. *** ‘Optimistic, illuminating and even inspiring.’ GUARDIAN ‘A tonic for those who might scratch their head at how others could be so nonsensical.’ NEW SCIENTIST ‘How Minds Change brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified.’ JORDAN ELLENBERG

About the Author :
David McRaney is a journalist, author and podcaster. His blog exploring how we delude ourselves laid the groundwork for his first book, You Are Not So Smart, which became an international bestseller and was translated into fourteen languages. He lives in Hattiesburg, Mississippi. @davidmcraney davidmcraney.com

Review :
‘An optimistic, illuminating and even inspiring read.’ ‘Fascinating.’ ‘The concept – that, with more knowledge, long-held hypotheses can be disproved – isn’t likely to be news… But it doesn’t make McRaney’s book any less interesting… [McRaney’s] writing is a tonic for those who might scratch their head at how others could be so nonsensical.’ ‘How Minds Change brings us face to face with the radically weird science of how our thoughts, perceptions, and beliefs are actually formed, and how they can, for better or worse, be modified. The sensation this book creates of being a bit of a stranger to one’s own mind is not entirely comfortable, but it is surely worthwhile.’ ‘David McRaney is one of our finest science communicators and How Minds Change is his greatest achievement yet. Brilliantly smart, continually entertaining and utterly timely, it will change the way you see the world – and help you change others.’ ‘A riveting read on the art and science of persuasion. David McRaney’s brilliant book will force you to rethink your views about how to motivate other people to rethink theirs. In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.’ ‘When I first talked to David McRaney about How Minds Change, I found myself taking mad notes on everything he was explaining to me! Thank goodness he wrote the book so I can relax and just soak it all in!’ ‘If you join David McRaney on this journey – a spirited tour that ranges from activists to scientists to cultists – you’ll arrive in an unexpected place. He shows us how generous conversations can replace zero-sum debates and how genuine empathy can close deep divisions. How Minds Change is the ideal book for our perilous moment.’ ‘McRaney’s topic in How Minds Change couldn’t be more important, and he’s the perfect guide to it: warm, witty, and powered by an infectious curiosity.’ ‘Filled with the kinds of captivating real-life stories that you can’t wait to tell your friends and the latest scientific insights from psychology and beyond, McRaney’s book provides a surprising glimpse into why changing human minds is so damn hard… but also the good news that it can in fact be possible with the right strategies.’ ‘McRaney’s the best science writer I know at this complex, fascinating subject – the fabric of our thought and beliefs. How Minds Change is a page-turner, filled with remarkable reporting and stories.’ ‘How Minds Change explores why some worldviews seem so stubbornly immune to reason and why people will nevertheless change their minds in the right circumstances.’


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Product Details
  • ISBN-13: 9781786071637
  • Publisher: Oneworld Publications
  • Publisher Imprint: Oneworld Publications
  • Language: English
  • Sub Title: The New Science of Belief, Opinion and Persuasion
  • ISBN-10: 1786071630
  • Publisher Date: 23 Jun 2022
  • Binding: Digital download
  • No of Pages: 352


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How Minds Change: The New Science of Belief, Opinion and Persuasion
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