About the Book
Legacies and in-memory gifts are a crucial source of income for charities, as well as a fulfilling giving experience for pledgers. For fundraisers doing the asking it can also be highly rewarding, but you need to have the skills and know-how to hone your approach.
This ground-breaking guide brings together 24 of the charity sector's biggest thinkers and most experienced fundraisers to offer you sound, practical advice. The fourth edition explores the strategies and techniques that fundraisers need to know. It also covers legal and ethical issues, as well as essential information on how to manage legacy income. It is packed with case studies anddigital communications and media, new in-memory giving strategie and legacy administration systems.
This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit. The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy.
About the Author :
Claire Routley
Claire Routley has worked in fundraising for fifteen years, specialising in legacy fundraising for over a decade. In 2011, she completed a PhD looking into why people choose to leave legacies to charity. Having worked for a number of different charities, she is now a consultant specialising in legacy and in-memory fundraising, a research fellow at the University of Plymouth Hartsook Centre and is a tutor for the Institute of Fundraising's qualification courses.
Sebastian Wilberforce
Sebastian is a process analyst working as a consultant in the not-for-profit sector in New Zealand. With the aim of helping improve outputs, he works across governance and management systems including fundraising. Sebastian has been editor of this book since its first edition 21 years ago. At that time he was a legacy fundraiser for one of Britain's biggest charities, RNIB, having previously worked as a solicitor specialising in trust and charity law. Since then he has been a legacy fundraising consultant to many not-for-profit organisations in New Zealand and also brings experience from the commercial sector having co-owned a multi-channel, consumer-focused business for eight years.
Chapter contributors include:
Meg Abdy, Legacy Foresight; Dan Carter, Legacy Director, International Fund for Animal Welfare; Jonathan Cook, Director, Insightful; Daniel Fluskey, Head of Policy and Research, Institute of Fundraising; Stephen George, Fundraising consultant; Jonathan Burchfield, Sarah Eden, Daniel Harris, Andrew Mortimer, Roderick Smith and Paul Sutton: members of the Legacy Team of Stone King LLP; Eifron Hopper, Legacy Income Manager, RNLI; Russell James, Professor, Texas Tech University; Kate Jenkinson, Head of In-Memory Consultancy, Legacy Foresight; Nigel Magson, Adroit Insight; Chris Millward, CEO, Institute of Legacy Management; Stephen Pidgeon, Fundraising consultant; Richard Radcliffe, Radcliffe Consulting; Fiona Riley, Head of Legacy Fundraising, British Heart Foundation; Ashley Rowthorn, Legacy Voice; Katy Williamson, Regional Legacy Manager for Cancer Research UK in Scotland
Review :
`Gifts in wills have the potential to change the world. Engaging your supporters and the wider public in legacy conversations has never been more crucial or more exciting. This book is a great starting point to help fundraisers shape their legacy strategy, influence internally and understand the variety of ways in which they can raise awareness and inspire people to include a gift in their will.'Dominique Abranson Dip IDM, Legacy and In-Memory Manager, WaterAid, and Chair of the Institute of Fundraising Legacy Marketing and In Memoriam Special Interest Group; `This little gem of a book is a very easy read that will answer all your questions and help you to build your legacy programme from start to finish. You'll find yourself referring to it again and again, no matter what level you are working at.'Emma Deabill, Alumni Relations and Development Co-ordinator, University of Portsmouth; `It's great to see an updated edition of this fantastic book, which offers valuable insights from a number of different experts in the field. Irrespective of the size of your organisation or the extent of your experience, you'll find really practical takeaways that will enhance your fundraising practice.'Craig Fordham, Director of Legacies, Macmillan Cancer Support; `I read Legacy and In-Memory Fundraising cover to cover: the fact that the chapters are written by different contributors made it an interesting read. An excellent overview into getting started and where legacies fit into a charity's fundraising strategy - I would really recommend this book.'Judith Howard, Trusts, Foundations and Legacies Co-ordinator, Royal Ballet School; `Legacy income presents a huge opportunity for charities of all sizes, but the challenge for everyone is knowing how to make the most of that opportunity. Look no further. This excellent resource provides everything you need to know about legacy fundraising in one slim volume. With contributions from the legacy world's premier league, this book will benefit your legacy programme whether it is already well established or just beginning.' Stuart Noble, Acting Director of Fundraising, Bible Society; `Producing innovative legacy campaigns and motivating your fundraising team with new ideas are important for legacy managers. Legacy and In-Memory Fundraising will help you do this by giving your team the confidence to nurture donor relationships, ultimately resulting in lasting legacies. From absolute beginners to more experienced legacy fundraisers, this is a must-have for any charity aiming to meet its legacy income targets.' Ian Roome MInstF, Head of Fundraising and Volunteering, Over and Above NHS Charity, Northern Devon Healthcare NHS Trust; `This book reads like a who's who of some of the greatest legacy and in-memory fundraisers over the past decade. From crafting your case for support to creating conversations; and from legacy forecasting to legal pitfalls - this book has it all.' Rob Cope, Director of Remember A Charity and Director of Development, the Institute of Fundraising [from the Foreword]
