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Home > Business and Economics > Business and Management > Sales and marketing > The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas
The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas

The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas


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About the Book

The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns.

Table of Contents:
An introduction from the author Start here Section I Using thought leadership for competitive advantage Chapter 1 Thought leadership: why it is critical for your business Chapter 2 Thought leadership: what it means in practice Chapter 3 What makes a great thought leader? Section II Creating a successful thought leadership campaign Chapter 4 The vital initial planning for a successful campaign Chapter 5 Creating the buy-in for thought leadership Chapter 6 Overcoming problems and prevarications Chapter 7 Getting ready to ‘leverage the hell’ out of your thought leadership Chapter 8 Measuring the impact Section III Creating breakthrough ideas Chapter 9 Creating breakthrough ideas Chapter 10 Proving your hypothesis Chapter 11 Getting your research right Chapter 12 Making your findings really stand out Chapter 13 Thought leadership on a limited budget Section IV Grabbing the attention of clients and the market Chapter 14 Getting your content right Chapter 15 Making your marketing work Chapter 16 Getting in the world’s top media Section V From good to great: making your thought leadership the very best it can be Chapter 17 The biggest secret for successful thought leadership Chapter 18 Involving clients in your thought leadership Chapter 19 Writing like a thought leader. Concluding comments – Job vacancy: thought leader with interesting insights How Kelso Consulting can help you deliver great thought leadership Acknowledgements Further reading and resources About the Author

About the Author :
Tim Prizeman is the owner of award-winning public relations and thought leadership agency Kelso Consulting. This book builds on his experiences over the past 17 years devising and implementing successful thought leadership initiatives with numerous professional and technology firms. He and his team work with ambitious knowledge businesses of all sizes, looking to stand out as leaders in their markets.


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Product Details
  • ISBN-13: 9781784521738
  • Publisher: Rethink Press
  • Publisher Imprint: Panoma Press
  • Language: English
  • Sub Title: How to grab your clients’ attention with powerful ideas
  • ISBN-10: 1784521736
  • Publisher Date: 28 Apr 2015
  • Binding: Digital (delivered electronically)
  • No of Pages: 290


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