The Master Key to China

The master key to China is based on David Clive Price's experience of advising many Asian and Western companies on their business strategies in China and of setting up his own company in Hong Kong and China. Readers of this book will learn how to: identify the business etiquette, cultures and business customs of China and of its diverse markets; leverage local knowledge to create strong relationships based on trust and credibility; learn vital networking and negotiation skills across China's diverse markets; target global brands and products for China's cities and provinces; become an inspirational leader of a culturally diverse China team. With this second book in his innovative Master Key Series, David Clive Price offers a clear path to transforming your company's abilities to seize the opportunities of the Asian Century.

Table of Contents:
Acknowledgements Praise Author’s Note Preface Introduction Why is China so important? Who should read this book Chapter One Getting Ready For China Origins of Chinese culture and cultural attitudes Chinese business environment Action points Chapter Two The Confidence Factor Why is culture important in international business? The key elements of Chinese culture and business Correct etiquette Filial piety Tact and respect Showing modesty Knowledge and education Action points Chapter Three Understanding The Chinese Market Diversity and demographics Researching market cultures and trends Branding and expectations Drivers of consumer behaviour Action points Chapter Four The Basics Of Chinese Business Etiquette General etiquette rules Introductions Meeting and greeting Handshake or bow? Presenting your business card Correct manner of address Saving or losing face Women in business Meetings Punctuality and presenting Business attire Personal branding The language barrier Business entertainment Table manners Conversation and business Gifts and festivals Drinking and karaoke Action points Chapter Five How To Network Successfully The basics of guanxi Building relationships Choosing partners Strategic alliances Action points Chapter Six The Secret To Negotiations The time factor Guanxi and negotiation Saving and giving face Yes and no Chinese negotiating tactics Decision-making Contracts Action points Chapter Seven Governance And Ethics Confucian values Family ownership and succession Corporate governance Corruption Business gifts and gift-giving Action points Chapter Eight Building The Leadership Skills For China Cultural differences Leadership styles Communicating across cultures Local languages How am I perceived? Building successful cross-cultural teams Action points Conclusion The Road Map To Greater Success Business travel and cultural resources Twelve action points — summary Resources And Links What’s Next? Useful Links Selected books China Asia and China About The Author Contact Information & Other Products & Services

About the Author :
David Clive Price is an author, speaker, coach and consultant on Asia’s business practices and cultures. For many years he has travelled the region writing about its richly diverse peoples, traditions, beliefs and history. In 1995, he took up the post of Executive Speechwriter for Asia for the HSBC Group in preparation for Hong Kong’s reversion to Chinese sovereignty in 1997. After the `handover’, he set up his own company in Hong Kong, writing presentations and advising companies on their strategic communications in China and in Asia as a whole. His experience with many Chinese and Asia-wide multinationals gave him the idea of marrying his business experience with his knowledge of Chinese culture. The result was a stream of books on Asia. David is based in London.