About the Book
Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives.Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually 'embed' into a service or product supply chain? What are creative services? Which industries are they working in? This collection explores these questions in relation to innovation, employment and education, using various methods and theoretical approaches, in order to examine the value of the embedded creative and to discover the implications of education and training for creative workers.
This book will be of interest to practitioners, policy makers and industry leaders in the creative industries, in particular digital media, application development, design, journalism, media and communication. It will also appeal to academics and scholars of innovation, cultural studies, business management and labour studies.
Contributors include: D. Bennett, R. Bridgstock, J. Coffey, S. Cunningham, S. Fitzgerald, A. Freeman, B. Goldsmith, G. Hearn, J. Pagan, P. Petocz, A. Podkalicka, J. Potts, A. Rainnie, J. Rodgers, J.H.P. Rodrigues, T. Shehadeh, D. Swan, O. Zelenko
Table of Contents:
Contents:
1. Creative Work Beyond the Creative Industries: An introduction
Greg Hearn, Ruth Bridgstock, Ben Goldsmith and Jess Rodgers
PART I: FOUNDATIONAL ISSUES
2. Creative Labour and its Discontents : A reappraisal
Stuart Cunningham
3. Compensating Differentials in Creative Industries and Occupations: Some Evidence from HILDA
Jason Potts and Tarecq Shehadeh
4. Digital Creative Services in Education, Mining and Manufacturing: Pursuing Innovation through Interoperability
Dan Swan and Greg Hearn
5. London’s Creative Workforce
Alan Freeman
PART II: CASE STUDIES OF EMBEDDED CREATIVE EMPLOYMENT
6. Embedded Creatives in Australian Healthcare – An Update
Janet Pagan and Jess Rodgers
7. Embedded Creatives in the Australian Manufacturing Industry
Jess Rodgers
8. Embedded Digital Creatives
Ben Goldsmith
9. Embedded Digital Creative Workers and Creative Services in Banking
Ben Goldsmith
10. Looking Inside the Portfolio to Understand the Work of Creative Workers: A Study of Creatives in Perth
Dawn Bennett, Jane Coffey, Scott Fitzgerald, Peter Petocz and Al Rainnie
PART III: EDUCATION, LEARNING AND CAREERS
11. Learning Processes in Creative Services Teams: Towards a Dynamic Systems Theory
Greg Hearn, José H.P. Rodrigues and Ruth Bridgstock
12. Translating Creative Skills: An Example of Youthworx Media for Marginalized Youth
Aneta Podkalicka
13. Developing Agency in the Creative Career: A Design-Based Framework for Work Integrated Learning
Oksana Zelenko and Ruth Bridgstock
14. Graduate Careers in Journalism, Media and Communications Within and Outside the Sector: Early Career Outcomes, Trajectories and Capabilities
Ruth Bridgstock and Stuart Cunningham
Index
About the Author :
Edited by Greg Hearn, Professor, Creative Industries Faculty, Queensland University of Technology, Ruth Bridgstock, Professor of Teaching and Curriculum Innovation in The Centre for Learning Futures, Griffith University, Ben Goldsmith, School of Politics and International Relations, Australian National University and Jess Rodgers, Centre for Creative Industries and Innovation, Queensland University of Technology, Australia
Review :
‘Policymakers globally are seeing the potential for future growth through embedding greater creativity across their economies. Yet much academic research has focused on the creative industries as traditionally defined, rather than looking at the bigger picture. CCI's research has been the exception, making significant conceptual and empirical breakthroughs in our understanding of creative work in the wider economy. This volume should be required reading for students, researchers and practitioners of innovation policy.’
‘Hearn and his colleagues have amassed an impressive array of empirical evidence, theoretical insights and policy prescriptions for understanding how creative workers are contributing to a variety of industries outside the purely cultural or creative industry sectors. The scope of their investigations includes healthcare, banking, manufacturing, digital technology, creative services, journalism, media and communication, and higher education. This book significantly advances our understanding of how creative workers are utilizing their capabilities to contribute broadly to the economy. It also offers important insights into professional learning for creative workers and shows how education can prepare future generations of creative study students to succeed in today’s knowledge based economy.’
