Cold to Sold: Serve, Sell & Scale Your Way To Business Success

Want to successfully market your business, increase sales, and grow? Cold To Sold is the ultimate guide for business owners who want to turn new leads into conversions and grow your business. This book delivers a proven eight-step strategy for reliably creating opportunities, building or growing a profitable business, and making a positive impact on your customers and clients. It’s an amazing example of 21st-century sales techniques with an emphasis on customer service, values and powerful conversations that create a systematic sales journey for your audience, build long term relationships and yield lasting results. Read this book to: • Understand the eight-step strategy that will help you rapidly market, grow and scale your business • Discover the perfect sales process that will make you easy to buy from – and cause your sales to skyrocket • Know exactly what to say (and what NOT to say) during a sales conversation to achieve your objectives • Serve and sell to clients in a way that feels ethical and effortless • Implement actionable strategies, tactics and techniques that keep your own AND your customers’ best interests at heart

Table of Contents:
Foreword – Introduction – Part One: Building Your Expert Business – 1 Performance To Build – 2 Marketing To Build – 3 Pitching To Build – 4 Operations To Build – Part Two: The Perfect Sales Process – 5 The Four Cornerstones Of Successful Sales – Part Three: Before The Written Proposal: The Coalface – 6 Cold Prospect – 7 Prospect – Part Four: After The Written Proposal – 8 Warm Prospect – 9 Hot Qualified Lead – Conclusion – Appendix 1: Cold Calling – Appendix 2: The Scripts – Acknowledgements – The Author

About the Author :
Matthew Elwell is a globally sought-after trainer, speaker and consultant widely recognised as one of the leading authorities in sales, human connection and elegant communication. His first book Open With A Close has sold in at least nineteen countries around the world.

Review :
‘Cold To Sold outlines a clear process and includes advice that actually gets results. This book will boost your confidence and rewire your sales brain for success!’ — Alex Burbidge, CEO, Pro Safety Management ‘Before working with Elite Closing Academy, I was terrified to call anyone and ask for a sale. I hadn’t asked for a sale in over twenty-five years. The fear of rejection was too overwhelming! Now, with the tools learnt from Cold To Sold, I am more confident in my business and I continue to learn and create more sales.’ — Victoria Dioh, Founder of Manifestation Kitchen ‘Our least experienced member of the sales team added more than 20% to her sales figures from just an introduction to the formula outlined in this book. Cold To Sold will unlock the door to the next phase of growth for any business.’ — Ben Slater, CEO, Online Bedrooms ‘After implementing just one strategy outlined in this book my conversion rate sky-rocketed to 80% within six weeks. If you’re in business and want to make more sales, you need to read Cold to Sold.’ — Deenita Pattni, The Linkedin Queen ‘This book provides an actionable system which allows you to grow your sales skills easily – it’s personal. Implementing the strategies outlined in Cold to Sold, we’ve added over £10m to our sales!’ — Craig Parsons, CEO, B2B Trade Card ‘Cold to Sold lays out the structured sales process that took my confusing twenty-seven products down to four and provided the first step in working towards my now multi-six-figure business.’ — Paul Tinker, MD, The Construction Training Academy ‘If you want to continue to detest and resist selling, DO NOT read this book. But... If you want to more naturally sell, grow your business and help more people, drop everything and read this book TODAY! There are loads of books out there claiming to teach you to improve this or that in sales, but this book has the missing ingredient: Real-world, proven strategies and tactics that actually work (with relatable case studies as well!). I love it! I’m a fan of information that is relatable, effective, and helps me grow and solve real problems. This book has all that and more. So please – stop reading my words and open the book. You won’t be disappointed!’ — Jeff Mask, Founder and CEO, Mask Principles