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Making Waves - CUSTOM - author orders only: PR strategies to transform your maritime business

Making Waves - CUSTOM - author orders only: PR strategies to transform your maritime business


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About the Book

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider’s guide to public relations in the international maritime sector. It sets out in clear, practical steps how you can harness the power of PR to build your profile, win business and prevent crises. Read this book to reap seven rewards of public relations: • Improve reputation: Learn how to influence attitudes and behaviours and build good relations. • Grow awareness: Boost your profile in the local, national and international maritime press and on social media. • Create opportunities: Reach a global audience beyond the limits of your existing network. • Work with key people: Build the profile of your senior team as key people of influence in your niche. • Increase value: Improve the value of your business and increase your price points. • Protect your business: Shield your business from crises through planning. • Find higher purpose: Identify an inspiring ethos and bold message that will galvanise your team, clients and stakeholders. Drive real change in your industry.

Table of Contents:
Foreword Introduction Why PR? Why maritime? The challenges facing maritime The reality of running a business Who is this book for? The importance of the maritime media 1 The Maritime Industry Maritime matters The importance of Asia Decarbonisation Key points 2 What Is PR? What is PR? Knowing how to make PR work Challenging vague expectations The difference between PR and advertising Key points 3 Brand Ethos And Unique Selling Points Find your higher purpose Unique selling points Key points 4 Building A Communications Plan How to choose a PR consultant Communications plan structure Key points 5 Evaluation Methods How to start the evaluation process Key points 6 Harnessing The Power Of The Media How to engage the media The press release Expert viewpoints on what journalists look for News ideas The trade wind of change How to structure a press release Planning press trips Media interviews Key points 7 Social Media Social media plan Social media policy LinkedIn Twitter Other social media tips Key points 8 How To Prepare For And Handle A Crisis Why you must plan for a crisis What is a crisis? The crisis plan Crisis communications plan contents Rehearsals, training and testing drills Key points Conclusion 12 quick PR fixes Glossary: Types Of Cargo Appendix: Maritime Media Background Notes Acknowledgements The Author Contact

About the Author :
Ben Pinnington is the founder of British public relations firm Polaris Media. He works with businesses worldwide, including major shipyards, ports, shipping lines, class societies, ship registries, equipment makers and trade bodies. Ben is a trained newspaper reporter, a member of the Chartered Institute of Public Relations, and sits on committees of the Confederation of British Industry and Society of Maritime Industries. Polaris was voted Professional Services Business of the Year at the 2020 Mersey Maritime Awards. Find out more at www.polarismedia.co.uk


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Product Details
  • ISBN-13: 9781781336274
  • Publisher: Rethink Press
  • Publisher Imprint: Rethink Press
  • Height: 229 mm
  • No of Pages: 230
  • Width: 152 mm
  • ISBN-10: 178133627X
  • Publisher Date: 14 Jun 2021
  • Binding: Hardback
  • Language: English
  • Sub Title: PR strategies to transform your maritime business


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