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Home > Society and Social Sciences > Society and culture: general > Social groups, communities and identities > Social groups: religious groups and communities > Generation M: Young Muslims Changing the World
Generation M: Young Muslims Changing the World

Generation M: Young Muslims Changing the World


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About the Book

What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.

Table of Contents:
Salam, Generation M! Introduction: the rise of Generation M 5 Their influence as the ‘third billion’ and why we need to pay attention 5 Chapter 2: Global trends shaping the emergence of Generation M 12 Creativity born of constraints 12 Chapter 3: Meet Generation M! 24 Getting to know Generation M, what shapes them and the qualities that make them different 24 The rise of the global Muslim lifestyle Chapter 4: You had me at halal 38 Why 21st century halal is important for everyone 38 Chapter 5: the four F’s of Generation M’s ‘Muslim lifestyle’ 53 Food, finance, pharma and fun 53 Chapter 6: The digital ummah 68 How Dar al-Internet, real world and virtual technologies are enhancing community and religiosity 68 Culture: the new Muslim cool Chapter 7: God gave (halal) rock and roll to you 79 The soundtrack of Generation M 79 Chapter 8: Haloodies and hijabiliciousness 89 The language of Generation M 89 Chapter 9: What does a Muslim look like? And what catches their eye? 102 The visual identity, expression and semiotics for Generation M 102 Chapter 10: Superheroes, video games and branding 116 The tsunami of cultural expression hits our shores 116 The 21st century ummah Chapter 11: Celebrate good times (and remember the sad ones) 130 The big events of Muslim life 130 Chapter 12: Better together 148 From individual to ummah: sex, love, marriage, family and community 148 Chapter 13: Revolution unveiled 158 Generation M women at the forefront of faith and modernity 158 Chapter 14: Small but significant 176 The patriotic, proud and pioneering minorities of Generation M 176 The future: creating a dialogue Chapter 15: The ties that bind Generation M to the wider world 192 Culture, commerce and charity 192 Chapter 16: On the cutting edge 203 Generation M are the pioneers of global consumer trends 203 Chapter 17: Talk to us, we are alive! 217 Starting the conversation with Generation M 217

About the Author :
Shelina Janmohamed is the bestselling author of Love in a Headscarf. She is an established commentator on Muslim social and religious trends, and has written for the Guardian, the National and the BBC.

Review :
'A crucial book at a critical time... A must-read' - Lyse Doucet, BBC Chief International Correspondent, 'A compelling account of today's young Muslim consumers' - Paul Polman, CEO of Unilever, 'A fresh and insightful perspective' - Sir Martin Sorrell, founder and CEO of WPP, 'Unparalleled... For those within and concerned with modern Muslim communities'- Professor Reina Lewis, author of Muslim Fashion: Contemporary Style Cultures, 'A vivid account' - Farah Pandith, former Special Representative to Muslim Communities


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Product Details
  • ISBN-13: 9781780769097
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: I.B. Tauris
  • Height: 198 mm
  • No of Pages: 352
  • Sub Title: Young Muslims Changing the World
  • Width: 128 mm
  • ISBN-10: 1780769091
  • Publisher Date: 30 Aug 2016
  • Binding: Paperback
  • Language: English
  • Spine Width: 24 mm
  • Weight: 452 gr


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