About the Book
Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.
Table of Contents:
1: Introduction: Reflections on the Practice of Research, B Ritchie, P Burns and C Palmer 2: Ethics in Tourism Research: Objectivities and Personal Perspectives, C Ryan, University of Waikato Management School, New Zealand 3: Feminist and Gender Perspectives in Leisure and Tourism Research, C Aitchison, University of the West of England, UK 4: The Case Study in Tourism Research: A Multi-Method Case Study Approach, S Beeton, La Trobe University, Australia 5: Using Visual Evidence: The Case of Cannibal Tours, P Burns and J Lester, University of Brighton, UK 6: Action Ethnography: Using Participant Observation, S Cole, Buckinghamshire and Chilterns University College, UK 7: Tourism Research Practices and Tourist Geographies, D Crouch, University of Derby, UK 8: Revisiting Delphi: The Delphi Technique in Tourism Research, B Garrod, University of Wales, Aberystwyth, UK, and A Fyall, Bournemouth University 9: Interviewing: A Focus on Qualitative Techniques, G Jennings, Central Queensland University, Australia 10: Applying the Mystery Shopper Technique: The Case of Lunn Poly, G Miller, University of Surrey, UK, S Hudson, University of Calgary, Canada, and R Turner, TUI-UK, UK 11: Longitudinal Research Methods, J R B Ritchie, University of Calgary, Canada 12: Framing Analysis: Examining Mass Mediated Tourism Narratives, C Santos, University of Illinois, USA 13: GIS Techniques in Tourism and Recreation Planning: Application to Wildlife Tourism, P Tremblay, Charles Darwin University, Australia 14: A Qualitative Approach to the Ethical Consumer: The Use of Focus Groups for Cognitive Consumer Research in Tourism, C Weeden, University of Brighton, UK 15: Content Analysis, C M Hall and A Valentin, University of Otago, New Zealand 16: Using Cluster Analysis to Segment a Sample of Australian Ecotourists, D Weaver and L Lawton, University of South Carolina, USA 17: The Future of Tourism Research, C M Hall
