Planning the Project
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Planning the Project: (1 Guides to Basic Print Production)

Planning the Project: (1 Guides to Basic Print Production)


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About the Book

Table of Contents:
About This Book 7 Section A: Identifying the Nature of the Task 9 Chapter 1 Communication 9 Communication as a Process 10 Source 10 Message 11 Channel 1 1 Audience 12 Effects 12 Feedback 13 Communication as Common Understanding 14 Problems in Communication 17 Chapter 2 Audience and Message 1 7 Finding Out about the Audience 1 8 How to Find Out 1 9 Steps in a Simple Survey 28 Preparing the Message 30 Deciding on the Topic 30 Studying the Topic 32 Chapter 3 Aims and Objectives 32 Aims 32 Objectives 33 Motivation 35 Section B: Making Choices — Methods and Media 37 Chapter 4 The Range of Possibilities 37 Factors in Making a Choice 37 A Multi-Media Approach 40 Methods and Media — An Overall View 41 Chapter 5 Narrowing the Field 41 Communication Methods 41 Learning through Achievement 42 Simulation: Models, Games, Drama, Puppetry 44 Story-telling 44 Song 45 Discussion 45 Field Trip 45 Demonstration 46 Talk or Lecture 46 Exhibition 47 Low-Cost Media 48 Sound Recordings 48 Visual Aids:_ Projected, Three-Dimensional, Printed Material 52 Case Study Exercise 5 7 Section C: Using Printed Material 59 Chapter 6 Why Use Printed Material? 59 What is Printing? 59 Advantages of Printed Material as a Medium 59 Disadvantages and Problems 60 Low-Cost Printing 60 Centralized and Local Production 61 Some Possible Alternatives 62 Chapter 7 Forming the Message 6 2 Contents 62 Information 64 Approach 65 Writing Simply 67 Choosing Illustrations 67 Picture Recognition 69 Picture Style 71 Symbols 73 Diagrams 75 Using Illustrations 7 9 Pretesting 83 Using a Questionnaire 86 Analysing Findings 90 Some Final Comments 91 Glossary 94 References 95 Bibliography


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Product Details
  • ISBN-13: 9781780442983
  • Publisher: Practical Action Publishing
  • Publisher Imprint: Practical Action Publishing
  • Language: English
  • Series Title: 1 Guides to Basic Print Production
  • ISBN-10: 178044298X
  • Publisher Date: 15 Dec 1985
  • Binding: Digital (delivered electronically)
  • No of Pages: 96


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