Writing for Social Media
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Book 1
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Book 1
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Book 1
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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Social media / social networking > Writing for Social Media
Writing for Social Media

Writing for Social Media


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About the Book

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

Table of Contents:
 What is Social Media?  Know What You Want To Achieve  Different Strokes For Different Folks  Who Are You?  Big Ideas In Small Spaces  How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest  How To Write Things People Want To Share  Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content  Timing is Everything: When To Post To Social Media  Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong  Do Not Feed The Trolls: How To Handle Online Unpleasantness  Tools of the Trade: From Apps To Analytics  Afterword   Appendix: The Top 11 Social Networks People Are Actually Using 

About the Author :
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Review :
'An excellent read covering the current key components and chock full of useful advice.’


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Product Details
  • ISBN-13: 9781780174518
  • Publisher: BCS Learning & Development Limited
  • Publisher Imprint: BCS, the Chartered Institute for IT
  • Language: English
  • ISBN-10: 1780174519
  • Publisher Date: 01 Nov 2018
  • Binding: Digital download
  • No of Pages: 80


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