About the Book
What's the purpose of corporate purpose? It is simpler than you might think.
The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company-these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth.
In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth-for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.
Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization's direction, this book serves as your roadmap to success.
About the Author :
Author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. An award-winning writer and creative director, he is the founder of Church+State advertising agency. In demand as a speaker internationally, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. He is the author of Everyone's An Artist - Or At Least They Should Be, and Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World.
Review :
"The most fun and impactful book on purpose I've ever read." --Jesse Cole, owner of the Savannah Bananas
"Hilarious, poignant, ultra-modern, and urgent. This is the business leadership book you can't put down, and will never forget." --Jay Baer, bestselling author of Hug Your Haters
"Rare is the business book that will have you throw your head back with laughter yet constantly set you straight with the truth. This is that uncommon and exceptional work." --Scott McKain, bestselling author of ICONIC
"This book reconnects the importance of growth with the power of purpose in a way that is unique, hilarious, practical, and profound." --Michael Bungay Stanier, bestselling author of The Coaching Habit
"This book is like a TED Talk for the caffeinated and slightly jaded. It's equal parts thought-provoking and laugh-out-loud funny, packed with stories that make you think." --Robert Rose, author of Content Marketing Strategy
"While the rest of the business world sits around a conference table and eats free muffins and talks brand and strategy and blah blah blah... only Ron Tite asks the bigger questions: 'What's the purpose of our brand, anyway? And why does it matter to you, me, and our customers?'" --Tina Fey, (aka Ann Handley, bestselling author of Everybody Writes)
"Ron Tite brilliantly redefines what it means to lead with purpose in a world that demands it. This isn't about lofty ideals or empty slogans. It's a clear, actionable road map for leaders looking to drive real impact." --Michele Romanow, Dragons' Den investor
"Ron Tite shows how the best in the world combine purpose and growth to achieve phenomenal results. This book will help you turn marketing speak into leadership action." --Joey Coleman, bestselling author of Never Lose an Employee Again
"With his signature blend of humor, wisdom, and razor-sharp insights, Ron Tite brilliantly dismantles outdated notions of purpose and replaces them with a transformative framework that ties meaningful growth to actionable beliefs." --Michael Port, bestselling author of Steal the Show
"This book doesn't offer a bunch of hollow ideas--it hands you the tools to climb on your own." --Alison Levine, bestselling author of On the Edge
"Ron Tite gets it. Business, strategy, culture, growth... the whole shebang. This volume is packed with the stories, frameworks, and tactics to help you make purpose the fuel for your organization's growth." --Liane Davey, bestselling author of The Good Fight
"If strategy is the map, purpose is your compass. This book ensures you and your team are never lost." --Stephen Shapiro, author of PIVOTAL
"A rallying cry for leaders to stop performative purpose and corporate virtue signaling, and instead use purpose to focus decisions, create meaningful experiences, and develop extraordinary organizations." --Shawn Kanungo, bestselling author of The Bold Ones
