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Second is nothing: Creating a multi-billion rand cellular industry

Second is nothing: Creating a multi-billion rand cellular industry


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About the Book

In a spontaneous tribute, the entire audience listening to Vodacom's annual financial results in June 2008 rose to its feet to acknowledge the man regarded as the father of cellular in Africa and the architect of a multi-billion rand industry - a standing ovation that left retiring CEO of Vodacom, Alan Knott-Craig, momentarily speechless. A maverick civil servant from the government telephone operator, Telkom, Alan masterfully steered a fledgling cellular company to unparalleled financial success, shaping a revolutionary concept into one of the most powerful brands in southern Africa - Vodacom. On Alan's retirement in 2008, Vodacom, valued at R150 billion, had realised fourteen consecutive years of double-digit growth, an operating profit for that year of R12.5 billion, an income of R48 billion and 33 million customers in five African countries. It was an exceptional achievement for a man whose priority was not to build a financial empire, but to empower people through communication. Second is Nothing tells the story of Alan Knott-Craig, moving from his unique childhood challenges to his incredible journey to bring cellular to Africa - continually motivated by his father's words, 'First is first and second is nothing'. Bold and courageous - sometimes outrageous - Alan's visionary leadership, foresight and persistence put Vodacom and South Africa on the map of world firsts, ultimately making his dream of a connected Africa come true. But it was a dream for which he came close to paying the ultimate price.

About the Author :
Alan Knott-Craig served as MD of Vodacom (Pty) Ltd from 1993 to 1996 and Group CEO of Vodacom Group (Pty) Ltd from 1996 to 2008. He has a Bachelor of Science degree in Electrical Engineering from the University of Cape Town, a Doctorate in Business Leadership from the University of South Africa and a Doctorate in Business Administration from the Nelson Mandela Metropolitan University. In 2001 he was inducted as one of only eight worldwide Gold Members of the GSM Association's inaugural Roll of Honour for his contribution in bringing mobile telephony to Africa.

Review :
'Few business leaders have shown the commitment demonstrated by Alan Knott-Craig ... his unselfish approach, eagerness and readiness to help have improved millions of lives.' Nelson Mandela


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Product Details
  • ISBN-13: 9781770101647
  • Publisher: Pan Macmillan South Africa
  • Publisher Imprint: Picador Africa
  • Height: 234 mm
  • No of Pages: 232
  • Sub Title: Creating a multi-billion rand cellular industry
  • Width: 153 mm
  • ISBN-10: 1770101640
  • Publisher Date: 26 Aug 2009
  • Binding: Book
  • Language: English
  • Spine Width: 15 mm
  • Weight: 325 gr


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Second is nothing: Creating a multi-billion rand cellular industry
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Second is nothing: Creating a multi-billion rand cellular industry
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