Consumer Behaviour: Implications for Marketing Strategy

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.

Table of Contents:
INTRODUCTION Chapter: 1. Consumer behaviour and marketing strategy PART ONE CONSUMER DECISION PROCESS Chapter: 2. Situational influences Chapter: 3. Problem recognition Chapter: 4. Information search Chapter: 5. Evaluating and selecting alternatives Chapter: 6. Outlet selection and product purchase Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty PART TWO INTERNAL INFLUENCES Chapter: 8. Perception Chapter: 9. Learning and memory Chapter: 10. Motivation, personality and emotion Chapter: 11. Attitude and attitude change PART THREE EXTERNAL INFLUENCES Chapter: 12. Australasian society: demographics and lifestyles Chapter: 13. Household structure and consumption behaviour Chapter: 14. Group influence and communication Chapter: 15. Social stratification Chapter: 16. Culture and cross-cultural variations in consumer behaviour

About the Author :
Pascale Quester Master of Marketing, PhD In 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand). In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia. Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour. French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris. University Of Oregon