The Idea Generator and The Idea Accelerator
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Home > Business and Economics Books > Business and Management > Business innovation > The Idea Generator and The Idea Accelerator
The Idea Generator and The Idea Accelerator

The Idea Generator and The Idea Accelerator


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About the Book

The Idea Genearator Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to: Create new growth opportunities Solve problems in a more powerful way Enhance your team's performance The Idea Generator is a powerful handbook. It will benefit anyone involved in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate. The Idea Accelerator Creating new ideas and growth opportunities is the lifeblood of any organisation. But do you ever have enough time to come up with them? If the answer to this is 'no', then The Idea Accelerator is the book for you. It presents 60 effective and practical speed thinking tools to help you come up with new ideas quickly. Each tool is simple to use and will help you develop ideas and solve problems faster. There are tools that you can use by yourself, with others, or to unlock the creativity of a team. The Idea Accelerator is a powerful handbook and the ultimate resource for time-strapped business executives who might be running their own business, working in innovation, new product development, business development, sales, marketing and advertising. Expect immediate results.

About the Author :
Ken Hudson is one of Australia's leading experts in creative thinking and innovation. He is a part-time lecturer in creative marketing at the University of Technology, Sydney, and has been a consultant to many of Australia's biggest companies. Catherine Milte has worked both on stage and in television, where her credits include Blue Heelers, Neighbours, Halifax FP and The Fast Lane. She is also familiar to listeners of ABC Radio National's The Book Reading and Poetica and is a recipient of the TDK Australian Audio Book Award for Narrator of the Year.

Review :
"Sixty practical tools come to the rescue of those starved of inspiration." "If you get stuck for good ideas - then Ken Hudson's new book The Idea Generator is for you." "As an introduction to looking at your business in a new light, The Idea Generator will be hard to beat." "This is an extremely user-friendly text that breaks down concepts with the help of clear diagrams and simple, real-life examples." "Ken Hudson suggests that by 'becoming unstuck—moving beyond a rigid view to a more dynamic and productive one,' it’s possible to change the way we look at a problem, and by doing so, alter its outcome. Catherine Milte offers a no-nonsense reading of Hudson's 60 useful strategies for creating ideas and solutions to problems, including: Creating a new lens through which to view failure, developing a radical new goal for every process that is two years old, defining what winning means, imagining the perfect team result, and re-imagining your business. The discussion includes examples from Hudson's experiences in the global marketplace. Milte makes this an easy-to-listen-to, practical guide for anyone who might be stuck in seemingly insurmountable difficulties, not only in business but also in daily life."


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Product Details
  • ISBN-13: 9781742333182
  • Publisher: Bolinda Publishing
  • Publisher Imprint: Bolinda Audio Books
  • Edition: Unabridged edition
  • Language: English
  • Weight: 156 gr
  • ISBN-10: 1742333184
  • Publisher Date: 01 Jul 2009
  • Binding: CD-Audio
  • Height: 134 mm
  • Spine Width: 28 mm
  • Width: 146 mm


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