How referrals can supercharge flows of work across
extended networks in the modern workplace
Recommendations, introductions and networking are widely
recognised as the surest ways to build a career, grow a business and create
multidisciplinary teams. Referrals are the human links that turn collaboration
into a superpower.
For all their potential, however, they regularly founder on
the difficulties that we all have when working with strangers. Trust is easily
lost, networks lose their purpose, systems break down and everyone returns to
the comfort of their own silo.
In the modern workplace, you can't just leave referrals to chance.
They won't happen automatically and no one teaches us how to make them. So how
you can do it differently? how does a modern referral strategy now look? How
are dynamic small practices using them to grow their operations?
In this book, written by the founder of a global referral
network of over a hundred specialist professional firms, you will learn how to
supercharge flows of work across extended networks by creating a referral
strategy, following four key metrics and using tech to automate the connections
you are making.
After reading Working with Strangers, you will be able to
identify the different types of referral partner and know how to work with
them, so you can:
- Grow your business with
the high-quality clients you really want.
- Identify your best
referrers, measure their impact on your business and convert more
referrals into clients.
- Collaborate better with
other service providers.
- Make the most of
networking events by targeting referrers
- Exploit
your website and marketing budget as part of your referral strategy.
- Use
technology to reinforce human interactions, not replace them.
The book includes template emails and
strategies for you to use in building your referral strategy.
Table of Contents:
(1) The power of collaboration (2) Problems with referrals (3)
The referral process (4) Fire-and-forget referrals (5) Complex referrals (6) Your
referral personality type (7) Your ideal client (8) Your value proposition (9) Your referral
strategy (10) Referral metrics (11) Find
your best referrers (12) Leverage marketing to drive referrals (13) Networking (14)
Scale referrals with technology
About the Author :
Robert
Flint is
founder and chief executive of Adviserly, a referral network of over a
hundred boutique law firms. Enabled by tech, they collaborate to transform the
speed, quality and scope of the service they offer. Previously a partner at a
boutique firm himself, he saw the challenges and the opportunities for
businesses built on referrals. At Adviserly, he is mapping out a new way for
professional services to operate based on collaboration, trust and referrals.
He is a formidable networker himself and is an as ambassador for thePower.
Review :
'A fresh and insightful approach to leveraging
referrals for career growth and business success in today's interconnected
world. Robert Flint is sharing some serious secrets with this book. Buy it ...
it's a must-have', Rachel Booth, owner, Might Moxie Marketing * 'A significant contribution
to the personalist revolution in the world of professional services', Maria
Luisa Castro, founder, Costaluz Lawyers *
'Working with Strangers unlocks the true potential of referrals,
offering a fresh take on building trust and expanding networks ... perfect for
anyone looking to supercharge their business through smarter collaboration', Karthikeyan
K, senior vice president
and geo head, EMEA, Microland *
'Invaluable insights and practical advice for fostering meaningful
connections in today's dynamic workspace ... as a health professional
entrepreneur, I found the book's emphasis on trust and collaboration
particularly resonant', Jamie Goss, NHS doctor
