About the Book
Sometimes the hardest part of squeezing value from data is just coming up with ideas on how to do it. Well, this book is sure to get your juices flowing. Peel back the cover and you'll find more than 100 real-world examples and expert commentaries on how organizations around the world and in every industry are monetizing their own (and others') data in diverse ways. Data Juice is ideal for data, business, and IT leaders looking to inspire their teams or executives with ways to thrive in the Digital Age. The evolution from just doing digital stuff to being truly digital requires a level of data literacy that begins with a vision of the art of the possible. It's storytime!
About the Author :
Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations.Doug's book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the Must-Read Book of the Year and a Top 5 Books for Business Leaders and Tech Innovators.Now the Data & Analytics Strategy Innovation Fellow with the digital services consulting firm West Monroe, previously Doug was a founding member and Distinguished Analyst with Gartner's Chief Data Officer research and advisory team, and is a three-time Gartner annual thought leadership award recipient. In addition, he helped launch and co-manage the Deloitte Analytics Institute, is a Forbes contributing writer and has been published in the Wall Street Journal and the Financial Times among other journals.Doug guest-lectures at major business schools around the world and is a visiting professor with the University of Illinois Gies College of Business where he teaches an MBA course on Infonomics and developed its Business Analytics Executive Overview course, both of which are available online via Coursera.Doug also co-chairs the annual MIT CDO/IQ Symposium, is a visiting professor at Carnegie Mellon University's Heinz College, is a member of the World Economic Forum's data exchange initiative, a member of the American Economic Association, on the Dataversity and TDWI faculty, and sits on various technology company advisory boards. In his spare time Doug enjoys cycling the Chicago lakefront, golfing, Cubs games, cooking and hosting dinner parties, chilling on his rooftop deck, good wine and great whiskey, reading and podcasts, and volunteering at the Lakeview Pantry and teaching Junior Achievement classes at grammar schools.
Review :
"A must-have reference book for executives and business leaders who need to digitize their organizations and leverage data as an actual asset." --Leandro Andrade, Senior VP, Chief Data & Analytics Officer no Banco de Crédito
"The book data practitioners have been waiting for." --Nino Letteriello, President, DAMA Italia, and CEO and Founder, ENNE Management Consulting
"Data Juice trades data and AI hype for practical, real-world examples to inspire leaders and innovators." --Paul Drennan, SVP Chief Commercial & Operations Data Science Officer, The Hartford
"A body of knowledge that should be required reading for boards of directors, executives and industry leaders....A master class for current and future leaders in the practical applications of data. Highly recommended." -- Andrew Andrews, Vice President, DAMA Australia, and Data Governance Lead, Group Risk Information Delivery, ANZ
"Data Juice is refreshing! It should be read by both those starting their data journey and those looking to turbo-boost their own initiatives." --Barry Panayi, Chief Data & Insight Officer, John Lewis Partnership
"Data Juice is a timely, complementary, and empowering follow-up to Laney's breakthrough book, Infonomics, and is a must-read for anyone who is serious about understanding data and its value." --Benjamin Wiles, Chief Data Officer, Clemson University
"If you can't find a story in this book that inspires you to do something amazing with your data assets, then you aren't looking hard enough." --Cortnie Abercrombie, CEO and Founder, AI Truth
"Doug Laney has done it again! Already established as the go-to source for valuing data assets, he further illustrates that real organizations are getting more value from their data. You will come away energized and inspired." --Danette McGilvray, Owner, Granite Falls Consulting, and author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information
"An invaluable one-of-a-kind reference book, a brilliant collection of gold nuggets for all audiences in all industries - a must-read for business leaders, technology leaders, data analytics leaders, digital leaders. Data Juice will invigorate your enterprise analytics strategy and data monetization initiatives." --Gokula Mishra, Vice President, Data Science at Direct Supply
"Data Juice is going to become an essential reference for anyone looking to convert the promise of data & analytics into hard, measurable outcomes." --Himanshu Arora, Chief Data and Analytics Officer, Blue Cross Blue Shield of Massachusetts
