This invigorating and enlightening handbook shows you how to generate more and better ideas AND how to present and sell those ideas to decision makers. "An eye-opening guidebook for someone just starting out on the way to a meaningful creative life or someone who wants to find their way back to one."
- Brian Collins
Founder of COLLINS design consultancy and a Fast Company Master of Design
"Fire up your creativity today--and use this book as your spark."
- Daniel Pink
Author of When and Drive
Through his talks and coaching, books and articles, Sam Harrison has helped and inspired thousands of designers, marketers, PR people, communicators, teachers, students, business leaders and other creative professionals.
Harrison now brings together a fresh collection of his real-world tips, tools and action steps in a concise, inviting book so readers can have more ideas and get those ideas approved by bosses and clients.
Creativity is inherent in all people, but it's often suppressed by external and internal factors. Harrison says that's why individuals and teams too often wind up in the Zombie Zone of boredom and weak ideas or in the Zigzag Zone of confusion and non-productive ideas.
This book guides people out of those zones and into a Zing Zone of strong, consistent ideas--and effective presentations of those ideas. By thriving in a creative Zing Zone, readers will have a more imaginative, fulfilling life.
The book's powerful content is presented as digestible, single-page messages, perfect for busy, on-the-go people in today's media-saturated world. There's no fluff to lumber through--just quick-hitting, how-to suggestions, quotes and examples readers can start using the very next day.
"Creative resources are inside us," writes Harrison, "but to stay creative we have to practice daily creative habits. And to get ideas approved, we have to polish presentation skills. This book shows you how."
About the Author :
Sam Harrison is an in-demand speaker and popular author whose mission is to help people expand and express their creativity. He speaks from experience, having been on all sides of creative communications - agency and freelance, client and corporate, and, most recently, academic, speaking and coaching. During his years in product development, brand communications and creative services, Sam worked with such clients and associates as NFL, Major League Baseball, Hallmark, American Express, Merrill Lynch and Hasbro. The author of three previous books, Sam presents to conferences and companies throughout North America and beyond. He has also taught a variety of classes at Portfolio Center's graduate studies program. He has been a regular contributor to Fast Company, HOW Design Magazine, Idea Connections and many other blogs and publications. Sam can be found at www.zingzone.com
Review :
"Don't sit around waiting for inspiration to strike. Fire up your creativity today - and use this book as your spark." --Daniel H. Pink, author, When and Drive
"Having worked at, consulted with and trained in-house agency teams, I know all too well how a creative person can feel tapped out and at a loss for new ideas. This book offers real-world tactical advice and activities to jolt us into the creative action of not only coming up with ideas, but also how to make them real and sell them with passion and commitment." --Andy Epstein, author, The Corporate Creative
"I'm better because of this book. I don't know how anyone who reads it wouldn't be. Sam provide sound counsel and also translates it into applicable action." --Stefan Mumaw, author, Creative Boot Camp
"In this amaZING book, Sam guides you to learn and apply the skills of creativity and communications." --Michael J. Gelb, author, How To Think Like Leonardo de Vinci and The Art of Connection
"Sam does a masterful job of meeting you where you are and giving you actionable guidance to implement in your creative process--whether you are early in your career or a seasoned veteran." --Justin Ahrens, author, Life Kerning
