Influence People

Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, Influence PEOPLE, explores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery. Throughout the book you'll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn't about changing people's minds or simply convincing them what you want them to do is right. It's much more than that; it's about changing people's behavior. Positive thoughts, and even agreement from others, only go so far--and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. With more than 30 years of business experience and 15 years studying the influence process, Brian Ahearn shares with you the good, the bad and the ugly when it comes to moving people to action. Tired of hearing prospective clients say they need to "think it over" when you make a proposal? Ever leave a situation only to find yourself thinking, "I should have said..."? It does you little good to come up with the right word or phrase after the moment has passed. Does trying to gain consensus with your co-workers or team bear a striking resemblance to herding cats? Here's just a handful of thought-provoking things you'll learn: How a major insurance company quickly recovered from a $700,000 mistake using Post It(TM) notes. Why J.C. Penney's move to simplified pricing was a disaster despitebeing conceived by some very smart marketing executives. How Bernie Madoff "made off" with our money. The unrecognized power of saying thanks and responding properly to thanks. How persuasion can help double your response rate at half the cost. Only 20 people in the world hold the Cialdini Method Certified Trainer(R) designation and Brian Ahearn is one of the chosen few. He illustrates the practical application of the principles of influence popularized by Robert Cialdini in his bestselling books Influence: Science and Practice. After reading Influence PEOPLE, Cialdini wrote: "Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed." Dave Lakhani, author of Persuasion: The Art of Getting What You Want and Subliminal Persuasion said: "In Influence PEOPLE, Brian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you'd like to make it and helps you learn in a fun, easy style." Don't wait any longer! Get your copy of Influence PEOPLE today. You can start applying the strategies immediately and see how seemingly small adjustments to your communications can have outsized impact. It's all about seizing those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

About the Author :
"You hit it out of the park! The last time I've seen such high marks was when we had Colin Powell as our keynote a few years ago!" - Jim Hackbarth, President & CEO, Assurex Global Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer(R) designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. - the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini's New York Times bestselling book Pre-suasion. Brian's passion is to help you achieve greater professional success and enjoy more personal happiness. He does this by teaching you how to ethically move others to action using the science of persuasion. Always looking to perfect his presentation skills, Brian regularly does improv comedy and some occasional acting. This enables him to have fast-paced, lively and engaging presentations. When Brian isn't busy influencing he enjoys physical activity and travel. In his younger days he was a competitive powerlifter and bodybuilder. When he decided to put the weights down, he took up long-distance running, twice qualifying for and competing in the historic Boston Marathon. An avid martial artist, he is a 2nd degree black belt in Taekwondo. A Scotch lover, to celebrate their 30th anniversary he and his wife Jane spent three weeks in Scotland and Ireland. Brian and Jane have one daughter, Abigail, who is studying to be an American Sign Language (ASL) interpreter

Review :
"Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed." - Robert B. Cialdini, Ph.D., President, INFLUENCE AT WORK and author of Influence: Science and Practice and Pre-suasion: A Revolutionary New Way to Influence and Persuade "In Influence PEOPLE, Brian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you'd like to make it and helps you learn in a fun, easy style." - Dave Lakhani, author of Persuasion: The Art of Getting What You Want and Subliminal Persuasion "Brian Ahearn's new book has its roots in science but is highly readable and endlessly practical. Influence PEOPLE is packed with bite-size stories and nuggets of actionable advice. Anyone who wants to influence or persuade others should read this book." - Roger Dooley, author of Friction and Brainfluence "Influence PEOPLE takes the science of influence out of the academic realm and makes it something you can easily use in the real world. Brian provides a ton of outstanding ideas that will help you enjoy more success at the office as well as peace and happiness at home. If you want to be more influential with everyone you meet, pick up your copy today!" - Mike Figliuolo, Managing Director of thoughtLEADERS and author of One Piece of Paper, Lead Inside the Box, and The Elegant Pitch "If your professional and personal success is dependent on getting others to say Yes to you--which it is by the way--then the obvious question is how? Brian Ahearn's Influence PEOPLE doesn't provide a single response, but rather a series of compelling answers. Importantly, they are all as practical and actionable as they are rooted in solid scientific evidence. 5 Stars!" - Steve Martin, New York Times bestselling co-author of Yes! and Messengers! Who We Listen To, Who We Don't and Why "Brian Ahearn is a wizard with application! Influence PEOPLE is a stunningly straightforward guide to applying the fundamental principles of persuasion to your work and life." - Tim Houlihan, Chief Behavioral Strategist, BehaviorAlchemy, and Behavioral Grooves Co-Founder "Want to have and understand the data and true science of influencing people to achieve your business and personal goals? If so, get this book - Influence PEOPLE - and start understanding and applying a skill that will have a positive impact on your life." - Joseph Mozden, Vice President, DeVryWORKS "Ahearn stands on the shoulders of Cialdini and takes you deeper into ethical persuasion. Want to help people without being manipulative? This is THE book to read!" - Randy L. Thurman, author of the bestselling book, More than a Millionaire; Your Path to Wealth, Happiness and a Purposeful Life "After reading Influence PEOPLE, I could see why so many others seek out Brian Ahearn for advice on how to effectively influence others. He has collected solid scientific examples, real world influence scenarios, and easy-to-apply strategies into one concise book. While a fast read, it's a book you will refer to when you need to strucutre your next persuasive communication." - Dan Norris, CMCT, Director of Training, Holt Development Services, Inc.