Administration of Intercollegiate Athletics

The dynamic world of collegiate sports has seen seismic changes since the previous edition of Administration of Intercollegiate Athletics was published. Conference realignments; name, image, and likeness (NIL) advancements; multibillion-dollar media rights deals; expanded bowl games and tournaments; and big-money corporate sponsorships have all been arisen out of the burgeoning popularity of college sports. The growing complexities of the sport administrator’s role necessitate a college text that reflects the times. And that’s exactly what Administration of Intercollegiate Athletics, Second Edition, does. Some of the most informed and experienced professionals in the field of athletics administration have lent their expertise to the updated second edition, making it the most comprehensive resource available today for students aspiring to work in the field and for professionals navigating an increasingly demanding environment. The text offers students a deep dive into the day-to-day operations of collegiate athletics departments. With chapters covering governing bodies and conference governance; leadership and management; rules compliance; academics, eligibility, and student-athlete development; media relations and production; financial operations and budgeting; marketing, ticketing, licensing, and sponsorships; facility and event management; alumni relations; and support services, the text provides students with the essential underpinnings of an athletics administration position. New to this edition is a chapter dedicated to diversity, equity, and inclusion to provide broader discussions of athlete social justice activism, gender equity, Title IX compliance, feminist theory, and allyship. In addition, the second edition discusses the rise of NIL deals, legalized sports wagering, and esports, as well as the lasting financial impacts of COVID-19 on athletics departments at all levels of intercollegiate sport. While Division I schools grab the spotlight, administrators in Division II, Division III, junior colleges, and National Association of Intercollegiate Athletics (NAIA) athletics departments share the same responsibilities as their Division I counterparts. Throughout the text, Administration of Intercollegiate Athletics, Second Edition, takes care to address the needs and concerns of administrators at these levels, even more so than in the previous edition. New and updated features include Leadership Lesson sidebars, discussion questions, learning activities, and case studies designed to enhance learning and provide practical application of the concepts presented. Also included are Industry Profile sidebars that highlight prominent athletics administrators, Technology Tools sidebars that showcase the latest advancements assisting administrators in their roles, and Professional Development sidebars that provide students with direction on how to enter and succeed in the industry. Administration of Intercollegiate Athletics, Second Edition, is an essential textbook for courses on intercollegiate athletics, sport management, or sport marketing and is a relied-on resource for current sport administrators.

Table of Contents:
Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics Ellen J. Staurowsky Higher Education and Student Experience in 19th-Century America The NCAA and the Foundations of a College Sport Governance Structure Democratization of College Sport Women’s College Sport: Entrepreneurs Versus Educators Conclusion Learning Aids Chapter 2. Governing Bodies Barbara Osborne, Erianne A. Weight, and Robert H. Zullo Institutional Control Internal and External Stakeholders Conference Governance NCAA Governance Structure Conclusion Learning Aids Chapter 3. Leadership and Management Erianne A. Weight and Robert H. Zullo Leadership Management Communication and Leadership Conclusion Learning Aids Chapter 4. Compliance Molly P. Harry, Erianne A. Weight, and Robert H. Zullo Institutional Control Rules, Compliance, and Accountability Conclusion Learning Aids Chapter 5. Diversity, Equity, and Inclusion Joseph N. Cooper, Molly P. Harry, Erianne A. Weight, and Barbara Osborne History and Evolution of Diversity, Equity, and Inclusion in Intercollegiate Athletics Black Athlete Experiences Recent Trends in Athlete Social Justice Activism Gender Equity Title IX Compliance Feminist Theory Conclusion Learning Aids Chapter 6. Academics, Eligibility, and Student-Athlete Development Sally R. Ross, Lisa M. Rubin, and Erianne A. Weight Standards for Initial Academic Eligibility Standards for Recruitment Continuing Eligibility Standards Athletics Academic Advising Student Development Programming Conclusion Learning Aids Chapter 7. Media Relations Robert H. Zullo Publicity and Good Public Relations Production of Media Website Interactivity and Innovation Generating Publicity Evolution of the Media Sensationalism Media Policy Media Training Speculating Versus Forecasting Crisis Management Reputation Social Media and Continuous Surveillance Student-Athlete Privacy: FERPA and Medical Issues Freedom of Information Act Public Relations Campaigns Current Issues Conclusion Learning Aids Chapter 8. Financial Operations Stephen L. Shapiro and Brendan Dwyer Financial Distinctiveness of Intercollegiate Athletics Organizational Structure Within Intercollegiate Athletics Financial Configuration Financial Operations Financial Statements Budgeting Conclusion Learning Aids Chapter 9. Marketing: Tickets and Promotions David J. Shonk and Alyssa T. Bosley Marketing Intercollegiate Athletics Advertising Licensing Marketing and Atmospherics Community Relations Outsourcing and Secondary Ticket Market Dynamic Ticket Pricing Promotion Conclusion Learning Aids Chapter 10. Corporate Sponsorship Robert H. Zullo Platforms Property Compatibility and the Sales Process Measurement and Ambush Marketing Facility Naming Rights and Fair Market Value Outsourcing and UBIT Taxes Conclusion Learning Aids Chapter 11. Facility and Event Management Robert H. Zullo Event Management and Operations Safety and Risk Assessments Fan Rights Facility Planning Facility Budgeting Facility Funding Current Issues Conclusion Learning Aids Chapter 12. Alumni Relations and Athletics Development Robert H. Zullo Cultivating Donors: Clubs, Associations, Foundations, and Societies Broadening the Donor Base Motivating Donors Benefits of Giving: Priority Seating and Parking Ways to Give Growing Affinity: Clubs and Organizations Beyond Campus Concerns With Fundraising Current Issues Conclusion Learning Aids Chapter 13. Support Services Robert H. Zullo Holistic Development Staff and Services Sports Medicine Digital Media Services Equipment Services Conclusion Learning Aids

About the Author :
Robert H. Zullo, PhD, is on the faculty of the sport management program at Slippery Rock University in Slippery Rock, Pennsylvania. He was the founding program director at Westminster College and Seton Hill College and previously taught at James Madison University and Mississippi State University. He has worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletics administration through experiences with the University of Virginia athletics department and the Virginia Military Institute. He is a member of the North American Society for Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA). Erianne A. Weight, PhD, MBA, is the director of Center for Research in Intercollegiate Athletics and a professor of sport administration at the University of North Carolina (UNC) at Chapel Hill. She is involved in a variety of Division I athletics consultancies through her role as a research consultant for Collegiate Sports Associates. She is a former president of the North American Society for Sport Management (NASSM) and is chair of the UNC Faculty Athletics Committee. It is her hope that through research, there will be an increase in the quantity and quality of opportunities for athletic participation and education for young people throughout the world.