Unlock the secrets to client success-master customer acquisition, retention, and loyalty for lasting business growth.
2024 Harvey Chute Awards Finalist for Business and Enterprise
Are you ready to elevate your client relations and achieve permanent business success? 100 Proven Ways to Acquire and Keep Clients for Lifeby C. Richard Weylman is your essential guide to client success management, customer retention, and effective client acquisition strategies. Packed with actionable insights, this book shows you how to attract new clients, foster customer loyalty, and create a standout branding and customer experience that keeps clients coming back.
Discover proven methods for customer acquisition and retention, as well as customer retention strategies that work in today's competitive marketplace. Learn how to deliver exceptional client success, strengthen your agency's reputation, and ensure every client becomes a lifelong advocate for your business.
Inside, you'll find:
- Best practices for client success management and building strong client relations.
- Customer retention strategies to keep your clients engaged and loyal.
- Effective client acquisition strategies for sustainable business growth.
- Insights on branding and customer experience to set your business apart.
This indispensable resource is perfect for anyone seeking to master client success, customer retention, and the art of building lasting client relationships.
Table of Contents:
Contents
Introduction
Chapter One: What Clients Want and Why You Get Fired Without It
Chapter Two: How to Personalize Communications and Show Clients You Care
Chapter Three: How to Make Clients Feel Secure Emotionally
Chapter Four: How to Make Clients Feel Secure Economically
Chapter Five: How to Know Your Clients Better and Build a Rock-Solid Relationship
Chapter Six: How to Keep Clients Engaged by Creating New and Memorable Experiences
Chapter Seven. How to Be Sure Clients Always Know You Value Them and Their Relationship with You
Chapter Eight. How to Implement These Tactics for Client Retention and Business Growth
Acknowledgments
About the Author
About the Author :
C. Richard Weylman is a business consultant and author. Spending most of his childhood in different foster homes and schools, he started his accomplished career by heading luxury brands such as Rolls Royce and the Robb Report. Weylman has gone on to become a key speaker on business success, delivering over 3,000 presentations and garnering more than 4,000 followers on his marketing education platform, The Weylman Center for Excellence in Practice Management. In 2023, he was inducted into the CX (Customer Experience) Hall of Fame and has been named a CX Global Thought Leader by the AI firm Engati. When not at his residence in Punta Gorda, Florida, he is delivering his next key speaker presentation to thousands of future entrepreneurs, as well as continuing his philanthropic work towards widows and orphans. Bob Burg is the coauthor of the international bestseller The Go-Giver and author of the sales classic Endless Referrals. A Hall of Fame speaker, he has authored numerous books on sales, communication, and people skills with well over two million copies of his books sold. Burg is an advocate of the free-enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves, and how well that is done. A former member of the board of directors of his local animal shelter, he is currently part of an animal rescue, foster, and placement organization based in South Florida. Learn more about Bob at burg.com.
Milton Pedraza of Boca Raton, Florida, is the founder and CEO of the Luxury Institute. He is globally recognized as one of the world’s leading luxury industry experts. The Luxury Institute is the world's most trusted research, training, consulting, and elite business solutions partner for luxury and premium goods and services brands. Luxury Institute has built the largest global network of luxury executives, experts, HNW and UHNW individuals and families. With the expertise of emotionally intelligent luxury, the Institute has helped its clients consistently inspire emotions that deliver extraordinary customer experiences and drive long-term relationships.
Review :
“Richard says, ‘Relationships drive revenue. Build them and you will soar.’ If one has any doubts about the truth of this statement, I’d ask them to read this magnificent book. Buckle your seatbelt, dear reader. You are about to take a very abundant ride.”
—Bob Burg, coauthor of the international bestseller, The Go-Giver, and author of the sales classic, Endless Referrals
“Richard nails it in his new book! Not only does Richard provide valuable insights, like only he can do; he also provides important implementation strategies. If you are interested in Rock Solid Relationships, this book is a must read!!”
—Harry P. Hoopis, chief executive officer at Hoopis Performance Network and recipient of the 2022 John Newton Russell Memorial Award
“I expected a great book, but this prolific book has really outperformed Richard’s previous works. This book should be used as your Bible for customer relationship strategies and tactics. With 100 Proven Ways to Acquire and Keep Clients for Life, your luck will be augmented dramatically with great skill.”
—Milton Pedraza, CEO of Luxury Institute, LLC
“I have known Richard for almost thirty years! He trained me when I was a brand-new agent. The proven, actionable tactics he shares in this book can set your entire career on a new trajectory and will bring you permanent business success.”
—Tom Hegna, retirement expert, economist, bestselling author, and international speaker
“Richard Weylman’s book is a powerhouse of actionable strategies tailored for client acquisition and retention. It's an excellent blueprint to follow for cultivating enduring client relationships. Real-life examples bring these strategies to life, making them accessible and adaptable across industries. A must-read for professionals striving to excel in client-centric businesses.”
—Adrienne Lally and Attilio Leonardi, co-owners of Team Lally, Keller Williams Honolulu.
“Richard Weylman has always been ahead of common thinking. He has always focused on what is effective and to do that which others can’t do, won’t do, or haven’t thought of yet. He understands the human emotional components that are the true differentiators. I have been in financial services for fifty years and, if I were you, I would get this book and read it!”
—Joe Jordan, author of Living a Life of Significance and recipient of the 2023 John Newton Russell Memorial Award.
“Every reader, including me, will see themselves and the professionals they work with in this book and know how to be better immediately.”
—Jim Ruta, president of Advisorcraft Media
“This book brilliantly captures the essence of choosing the pain of discipline over the pain of regret, reminding us that every challenge we face only makes us more unstoppable in the future. By this book’s teachings, we can develop a portfolio of clients that will last a lifetime!”
—Louis David Spagnuolo, chairman of the board, PrivateJet.com
“What makes Richard and this book really special is his ability to teach others how to use their ‘own voice,’ to help us authentically connect with the lifeblood of our businesses…our clients.”
—Colin C Lake, CIMA® founder/president of Developing the Next Leaders
“A must-read book! Richard Weylman shares with you the secrets of how to engage and insight on how to keep a client for life. He has inspired me with simple yet powerful, proven techniques to use every day to be successful in my business.”
—Shirley Luu, founder and CEO of Shirley Luu & Associate (with more than 27,500 clients served!)
“Richard Weylman shares the key to attracting and retaining customers with this simple, yet profound, question, ‘Do I feel appreciated and cared for?’ Sounds simple, right? Except that if it was so easy, everyone would do it. That’s why Richard’s book is so important. It doesn’t just give you the key. It shows you how to use it to unlock your customers’ engagement and loyalty. 100 Proven Ways to Acquire and Keep Clients for Life is THE field book you need to grow your business today.”
—Randy Pennington, author of Make Change Work and Results Rule!
