Survival to Thrival
Book 1
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Book 1
Book 2
Book 3
Book 1
Book 2
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Book 1
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Home > Business and Economics > Business and Management > Survival to Thrival: Building the Enterprise Startup: The Company Journey -- Book 1
Survival to Thrival: Building the Enterprise Startup: The Company Journey -- Book 1

Survival to Thrival: Building the Enterprise Startup: The Company Journey -- Book 1


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About the Book

If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. In the beginning, it is simply about Survival -- how not to die? With luck and hard work, it becomes about Thrival -- how do we win? This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product market fit is not enough to unlock growth. There is a missing link that we call Go-To-Market Fit. Then, growth happens, and everything changes. The startup suddenly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful. Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs, which demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to let you know that you are not alone.

Review :
Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere. Clara Shih, CEO & Founder, Hearsay;Board Director, Starbucks Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder. Young Sohn, President & CSO, Samsung Electronics;Chairman of the Board, Harman


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Product Details
  • ISBN-13: 9781684014903
  • Publisher: Mascot Books, Inc
  • Publisher Imprint: Mascot Books, Inc
  • Height: 215 mm
  • No of Pages: 136
  • Weight: 350 gr
  • ISBN-10: 1684014905
  • Publisher Date: 16 Apr 2018
  • Binding: Hardback
  • Language: English
  • Sub Title: Building the Enterprise Startup: The Company Journey -- Book 1
  • Width: 140 mm


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Survival to Thrival: Building the Enterprise Startup: The Company Journey -- Book 1
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