Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies

A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a disruptive force on the global stage. Live commerce, which combines fast purchases with entertainment, is revolutionizing China's retail industry, and new applications are making users' lives easier and more intertwined. A relatively young and increasingly well-educated population, driven by Millennials and Gen Zs, is driving such high levels of internet and mobile usage. In the following decade, these "digital natives" (born between 1997 to 2012) will account for one-third of Asia's consumption. Despite its relevance, there is a scarcity of research on digital natives and transformation in Asia or reflections of the same in a global context. The Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies fosters multidisciplinary collaboration in order to uncover fresh theoretical and empirical views on digital natives, digital technology, and digital revolutions in Asian enterprises and society. Covering key topics such as the digital divide, internet marketing, and social commerce, this major reference work is ideal for government officials, business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

About the Author :
Omkar Dastane obtained his Ph.D. in Business from Curtin University and is working as an Assistant Professor and Head of Program (MBAs) at the UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. Dr. Omkar's research mainly emphasizes digital consumer behavior, consumer perception and values, technological impact on businesses, and scale development studies in the marketing domain. His research has been published in several international journals and books including the Journal of Retailing and Consumer Services, Marketing Intelligence & Planning among others. He is also an active reviewer for Web of Science and Scopus Indexed Journals. Aini Aman is the Dean of Faculty of Economic and Management at the National University of Malaysia or better known as Universiti Kebangsaan Malaysia. She received her first BSc in Accounting from Purdue University, USA in 1991. She joined Moore and Stephen Audit Firm as an Audit Assistant and later joined Apex Securities as Credit Margin Officer before joining UKM in 1993. She completed her Master in Business Administration (MBA) at Manchester Business School, United Kingdom in 1995 and her PhD in Accounting Information System at the University of Manchester, United Kingdom in 2005. She later continued with her Post-doctoral Research at the same university in 2006. She was a visiting Professor at Loughborough in 2016, National Cheng Kung University, Taiwan in 2015 and Tashkent University in 1998. Her main research interest include Accounting Information System, Digital Economy and Global Business Services (GBS). Nurhizam Safie Satar is the Dean of the Faculty of Information Technology & Science. Prior to holding this administrative position, he was a Research Fellow at the United Nations University, He was awarded a Technologist (.Ts/P.Tech (Information Technology) from the Malaysian Board of Technology (MBoT) in 2018. Doctoral Degree (PhD) in Systems Management Information (MIS) was received from the International Islamic University of Malaysia in 2010. He received a National Science Fellowship (NSF) from the Ministry of Science, Technology and Innovation Malaysia (MoSTI) to continue his studies for a doctoral degree. A Master's Degree in Information Technology was accepted from Universiti Kebangsaan Malaysia (UKM) in 1999 and he was awarded a Masters in Business Administration (MBA) from Anglia Ruskin University, United Kingdom in 2019.