Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration: (Advances in Environmental Engineering and Green Technologies)

Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

About the Author :
Professor Ziska Fields is an Associate Professor at the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). She is an International Advisory Board member and the International Ambassador for the World Creativity and Innovation (WCI) in South Africa. This role fosters creativity by promoting, empowering, and supporting WCIs creativity mission. Prof Fields is an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She is a Foursight Certified Facilitator and a Neethling Brain Instruments (NBI) Practitioner, focusing on identifying and developing people's preferred thinking styles and problem-solving preferences and helping them think more creatively, innovatively and critically. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She published nine edited books titled 'Incorporating Business Models and Strategies into Social Entrepreneurship' (indexed by Scopus), 'Collective Creativity for Responsible and Sustainable Business Practice' (indexed by Scopus), 'Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution,' 'Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution,' 'Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution,' 'Handbook of Research on Using Global Collective Intelligence and Creativity to Solve Wicked Problems,' (indexed by Scopus), 'Achieving sustainability using creativity, Innovation, and education: a multidisciplinary approach,' 'Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration' (indexed by Scopus) and 'Impacts of Generative AI on Creativity in Higher Education.' Professor Fields firmly believes that education, creativity, innovation, and entrepreneurial action can help people create a better and sustainable future for themselves and society.