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Home > Fiction and Literature > Fiction: general and literary > It's Not Luck: Marketing, Production, and the Theory of Constraints
It's Not Luck: Marketing, Production, and the Theory of Constraints

It's Not Luck: Marketing, Production, and the Theory of Constraints


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About the Book

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager. With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

About the Author :
Eliyahu M. Goldratt (1947-2011) was an educator, author, scientist, philosopher, and business leader. But he was, first and foremost, a thinker who provoked others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorted his audience to examine and reassess their business practices with a fresh, new vision. In addition to his pioneering work in business management and education, he held patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors. Rick Adamson is an award-winning voice artist with more than twenty years' experience in voiceovers, spoken word events, event announcing, and children's media, as well as commercials for well-known international corporations. He has narrated numerous television and film documentaries, including Croatia, co-narrated with Martin Sheen. His audiobook narration includes more than two dozen major books, as well as dozens of early-reader titles for juveniles. He won the prestigious Audie Award in 2011 for Best Inspirational/Faith-Based Fiction for In a Heartbeat, and he was among the finalists for the 2006 Audie Award for Best Personal Development/Motivational Work for Younger Next Year. He earned an AudioFile Earphones Award for the ensemble narration of Rough Water.


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Product Details
  • ISBN-13: 9781665157551
  • Publisher: HighBridge Audio
  • Publisher Imprint: HighBridge Audio
  • Language: English
  • Sub Title: Marketing, Production, and the Theory of Constraints
  • ISBN-10: 1665157550
  • Publisher Date: 18 Mar 2014
  • Binding: CD-Audio
  • Returnable: N


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