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Home > Business and Economics Books > Business and Management > Management and management techniques > Leading Digital Lib/E: Turning Technology Into Business Transformation
Leading Digital Lib/E: Turning Technology Into Business Transformation

Leading Digital Lib/E: Turning Technology Into Business Transformation


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About the Book

Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

About the Author :
Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT. George Westerman is a research scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation. The award-winning author of three books and dozens of other contributions, he helps senior executives drive new competitive advantage through technology. Didier Bonnet is professor of strategy and digital transformation at IMD, and EVP of Global Digital Transformation at Capgemini Invent. Didier's research has been published by Harvard Business Review, MIT Sloan Management Review, R&D Management, and Business Strategy Review, and he has been interviewed by Financial Times, Forbes, and other top publications about digital transformation. Jonathan Todd Ross is a writer and an Earphones and Audie Award-winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.


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Product Details
  • ISBN-13: 9781664566989
  • Publisher: Recorded Books, Inc.
  • Publisher Imprint: Recorded Books, Inc.
  • Edition: Unabridged edition
  • Sub Title: Turning Technology Into Business Transformation
  • ISBN-10: 1664566988
  • Publisher Date: 06 Sep 2017
  • Binding: CD-Audio
  • Language: English


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