About the Book
Renzo Rosso has never followed the rules-he much prefers to break them. From the start, his vision was clear: Fashion should be bold, unexpected, and exciting. With Diesel, launched in 1978, Rosso transformed denim from utility to attitude, pioneering a style that fused rebellion with craftsmanship. With provocative campaigns that shocked and jeans that defined a generation, Rosso turned denim into a statement. But he didn't stop there. Through OTB-Only the Brave-he built a family of disruptive, visionary brands, including Maison Margiela, Marni, Viktor&Rolf, and Jil Sander. Through the pages of Seventy, OTB is revealed as more than a fashion group; it's a home for rule-breakers, risk-takers, and original voices. Rosso extends these principles beyond the fashion world, influencing his dedication to sustainability, charitable causes, health and wellness, and his friends and family. Each endeavor reflects his belief that style is not just what you wear but a mindset-audacious, cutting-edge, and fearless. To commemorate his seventieth birthday, this book explores seventy impactful moments-Diesel anniversaries, Marni fashion shows, hospitality investments, and his love for Venice, to name a few-illustrating how Renzo Rosso is not just shaping what the world looks like but how it thinks. With insights from Rosso himself, the milestones become more than dates on a calendar or iconic campaigns. They become something with a soul-seventy things that have formed this living legend. AUTHOR: Vanessa Friedman, who wrote the introduction to the book, is the fashion director and chief fashion critic of The New York Times. Renzo Rosso is the founder and chairman of OTB (Only The Brave), the international fashion and luxury group powering a range of iconic, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The Group also controls the Sta" International and Brave Kid companies and holds a stake in American brand Amiri. In 1978, Renzo Rosso founded Diesel, leading it to international success and turning it into the global icon it is today. In 2002, Renzo Rosso's pioneering vision and entrepreneurial spirit were the springboard for the creation of OTB, the first Italian group to own a portfolio of global brands with an international positioning. The Group distinguishes itself by its close attention to creativity, innovation, and sustainability, values it shares with its founder. In 2006, in line with his circular entrepreneurial philosophy and commitment to the community, Renzo Rosso established OTB Foundation, the nonprofit organization of OTB Group. Since its creation, the Foundation has invested in more than 370 social development projects all over the world, with a special focus on women, children, integration, and global emergencies, and has had a direct impact on the lives of more than 350,000 people. Renzo Rosso is also the chairman of Red Circle Investments, his private investment company, whose equity portfolio spans a variety of sectors -food and food tech, technological innovation, environment and health, prestigious international funds-that share a strong commitment to innovation, quality, and sustainability. Through the Red Circle real estate company, he is building up a hospitality business with properties in the U.S., the U.K., and Italy. He recently established the Brave Wine holding, which invests in outstanding wineries located in the best terroirs in Italy and abroad. Renzo Rosso is a member of the Steering Committee of the National Chamber of Italian Fashion. 200 illustrations
