About the Book
What if mastering influence was as simple as following the Yellow Brick Road?
In The Oz Method, international sales trainer, keynote speaker, and “edu-tainer” Collin Henderson transforms one of the world’s most familiar stories—The Wizard of Oz—into a powerful roadmap for leadership, sales, and personal influence.
Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today’s competitive, noisy world.
Inside, you’ll learn how to:
- Build trust and connection by leading with empathy and curiosity
- Use storytelling to make your ideas stick and inspire action
- Apply the 6 Es of edutainment to capture and keep attention
- Develop courage and vulnerability to deepen client and team relationships
- Create simple, repeatable habits that consistently drive results
Blending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual—it’s a journey designed to be explored, marked up, and put into practice.
Whether you’re a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, The Oz Method equips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks.
Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.
About the Author :
COLLIN HENDERSON is a keynote speaker, performance coach, and sales psychology expert who has trained thousands of professionals worldwide at companies including Nike, Salesforce, Amazon, Microsoft, Zillow, and Johnson & Johnson. As the founder of Master Your Mindset, LLC and host of the top-ranked Master Your Mindset podcast, Collin blends behavioral science, storytelling, and actionable strategies into his signature high-energy, “edu-tainer” style. The author of seven independently published books, Collin helps individuals and organizations master influence, improve leadership, and achieve high performance. A former Division I Pac-12 champion athlete, he now lives in Nashville, Tennessee, with his wife and five children.
Review :
“A powerful blend of behavioral science and real-world application. Few people can make big ideas feel this simple and this memorable. Collin is one of them.” ––DR. JULIA WEST, PhD, Clinical Psychologist and Executive Coach
“Most books about influence make you nod. This one makes you do something. The Oz Method cracks the code on what actually moves people - in a way that's smart without being stuffy and practical without being boring. Read it before your competitors do.” ––HENNA PRYOR, Workplace Performance Expert, Keynote Speaker, Award Winning Author
“The concepts in this book are timeless. They’ll be taught for generations, alongside classics like Think and Grow Rich and How to Win Friends and Influence People.” ––DAVID ZEH, Principal Manager, HubSpot
“I’m in the business of storytelling, and I’ve never seen it approached like this. Collin turns storytelling from something people admire into something they can actually execute. This book gives you that roadmap.” ––JASON JOHNSON, Multi-Emmy Award-Winning Filmmaker
“The sequencing of The Oz Method is brilliant. I love how the concepts and characters build on each other to create something truly memorable. This combination makes you unstoppable as a communicator.” ––CHRISTINA ALESSI, Founder and Managing Director, Sfera Agency
“Collin brings a credibility that is so important. He’s lived and led everything he teaches in the Oz Method. That's why this book is packed with skills and drills to grow your sales and lead with confidence.” ––GANES McCULLOCH, Owner, The Shield Companies
“If you lead a sales team, this is a must read. It goes beyond tactics and gets to the root of what actually drives change. A rare mix of psychology and influence skills that is clear, practical, and built for teams that want results.” ––GRAHAM CARRON, Area Vice President, Salesforce
“Stories sell in business and in life. The Oz Method is a practical playbook for harnessing the power of story, grounded in real data, to elevate sales performance and accelerate careers.” ––GARY ABBAGNARO, Vice President, Dell Technologies Select
“Fair warning: this book will make you rethink every important conversation you've had this year. The Oz Method is the kind of sharp, science-backed work that doesn't just sit on your shelf - it changes how you show up to the conversation.” ––HOLLIE JO HEPLER, Speaker, Women’s Leadership Coach
“Our entire accounting team read The Oz Method, and it’s reshaped how we communicate internally and collaborate cross-functionally. It’s brought a new level of clarity, alignment, and intentionality to everything we do when sharing ideas and feedback.” ––NATALIE EVERS, Cost Accounting Manager, Kettle & Fire
“In business, everything comes down to how well you communicate value. The Oz Method gives you a clear, practical way to stand out, build trust, and lead with intention. It aligns perfectly with what we believe at Anthem Coffee, ‘Heroic Hospitality.’ This is a game changer for entrepreneurs.” ––BRYAN REYNOLDS, CEO and Co-Founder, Anthem Coffee
“Coaching today’s athletes requires a different approach. The Oz Method gives us the tools to clearly communicate vision, build real connection, and create an experience players want to be part of. Our staff will be using this to lead, engage, and recruit at a higher level.” ––KATIE HULTIN, Head Coach, Illinois Women’s Soccer
“The Oz Method is a beautiful reminder that the way we communicate matters. When you lead with connection and authenticity, everything becomes easier. Collin has spoken to my team for years and coached my kids in sports. He’s an incredible teacher who knows how to create visuals and lessons that truly stick.” ––JESSICA GARVIN, Entrepreneur, Influencer, Artist, and Mom of Three
“This is a powerful sales book that blends influence, mindset, and daily execution into one clear, actionable approach. It stands out in how it teaches influence through story, helping you connect, build trust, and make your message truly land. With practical tools to stay focused and confident, it creates consistency and real momentum. This is the kind of book that elevates your performance from the inside out.” ––CHRIS CULLEN, Author, Speaker, Performance Coach
“I’ve seen Collin speak and coach live, and The Oz Method is exactly who he is, authentic, powerful, and rooted in story. More importantly, it works. I’ve experienced it firsthand.” ––TERRANCE POWELL, Commercial Business Director, AstraZeneca
“Collin has done something truly unique with this book, making the concepts of sales and influence transferable to everyone. I want every teacher and leader on my team to read it. In a world where attention is the ultimate currency, Collin shows you how to break patterns and connect with any audience.” ––DR. JAMES HAMMOND, PhD, Superintendent, Ontario-Montclair School District (OMSD)
“After more than 30 years as a sales leader, I’ve never read a book that blends mindset and sales strategy this effectively in one place. If you apply what’s in this book, you won’t just elevate your income, you’ll elevate the value you bring to your customers.” ––SCOTT CLEARY, Award Winning Life Sciences Leader
“No fluff. Just real tools that work. Innovative and practical. I loved every page.” ––CHRIS JOHNSTON, President, First Continental Mortgage
“This is a must-read for any sales leader or sales professional. The content is engaging, fun, and immediately usable.” ––TOM COUTURE, VP of Sales, Minnesota Medical Technologies
“Eliminating self-limiting beliefs and empowering a healthy mindset that drives real, lasting change, this is what The Oz Method delivers. Whether it’s public speaking, leadership, or sales, it gives you the tools to take control of your thinking and transform how you show up in every area of life.” ––TODD GRIGGS, Executive Coach and Pastor, Connect Church
“The Oz Method is one of those rare books that doesn’t just give you ideas, it gives you a way to show up. Collin Henderson brings together leadership, selling, and being a good human in a way that’s simple, practical, and real. If you care about building trust, leading people well, and creating teams that perform, this isn’t optional, it’s foundational.” ––SEAN MOYNIHAN, Executive Vice President, Tri-State Market Leader
