About the Book
Create Your Own Women Owned Business Startup
“…a guide for smart, ambitious women who want to make their mark on the world…a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”―Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
The Fearless Woman’s Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.
Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.
Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.
In The Fearless Woman’s Guide to Starting a Business, learn about:
The main reasons business owners report why they closed their businesses—and how you can avoid failure
Specific techniques and insights needed for building a startup and brand that is authentic to who you are
How to turn your side hustle or hobby into a money-making endeavor
Strategies for navigating the sometimes-hostile world business women live and work in every day
Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my Homeboy, Believe It, or Boss Up! will love The Fearless Woman’s Guide to Starting a Business.
Table of Contents:
Introduction | Grab a Drink
Chapter One | Princesses, Unicorns & Astronauts
The Blank Slate
Playing Your Part in the Family Drama
The Family Belief System
Exiting Stage Right-How to Break Free of The Old Roles
Why It’s Hard to Break Free
Now, Who Do You Think You Really Are?
Putting It Together
Chapter Two | Why Do You Want Your Own Business?
Road Trips or Cruise Ships: The Difference between Starting, Running and Doing a Business
Are you a Maker or a Mogul?
Money Goals
Destination Ahead: What is My Big Reason Why?
Now, Who’s Coming with You?
Now, to have all of this, do you really need to start your own business?
Do I Need to Have a Purpose?
It’s never too late.
Chapter Three | The Neuroscience Behind Business Success
The Skills Required to Be an Unstoppable Entrepreneur
Why Do Businesses Fail?
Beyond the Numbers: The Real Reasons an Entrepreneur Quits
Inside the Brain of the “Almost but Not Quite Successful” Businesswoman
Understanding Brain Building & Architecture
The Teenage Brain
How The Stress of Childhood Becomes The False Alarms for Adults
So how does this process work?
Bringing It All Together
Great. Now What?
Final Word
Chapter Four | Sketching Out Your Roadmap
Step 1 – Sit down and set your Destination: Your goals for your business and lifestyle
Step 2 – Now get yourself tested
Step 3 – Draft up your business idea and plan
Step 4 – Do Some Market Research
Step 5 – Review the Results & Identify the Themes & Surprises
Step 6 – Join a Gang or Start One Yourself\Step 7 – Look at your draft and decide how it or if it should change to achieve your goals
Chapter Five | Setting Your Price and Getting It
The Financial Disadvantages from Being Female
Understanding What to Charge
How to Level Up
Strategies for Changing Your Money Mindsets
SPECIAL NOTE: Is It Financial Dependence or Financial Abuse
Chapter Six | Becoming Authentic: Defining Who You Are & What You Stand For
What is a Brand?
What Neuroscience Tells Us About Branding
The Dimensions of a Sticky Brand
Finding Your Niche & Market Differentiation
Finding Your Own Ocean
Becoming Authentic
Creating Your Doctrine: Defining What You Stand For?
Choosing Your Hero & Writing the Story of Their Journey
Identifying Your Symbols
Identifying Your Attitude
Identifying Your Followers and the Haters
Implementation
The Short Cuts to the Primal Brain
Courting your Customer
Why Dating, I Mean, Business is Hard
Final Word: A Story About Why Authenticity Matters
Chapter Seven | Becoming Courageous: Learning How to Say What You Need & Get What You Want
Why We Are the Way We Are: A Shame-Free/Evidence-Based Review of How our Interpersonal Styles are Formed
How We Learned to Communicate with Others
How To Identify Our Communication Styles
Assertive is a Dirty Word
Becoming Courageous: Face Your Fears
Becoming A Shepherd
Examples of Shepherds and Shepherds-In-Training in Action
Conclusion
Chapter Eight | Becoming Unstoppable
What is Resiliency
Becoming Unstoppable
How to Look at The Bright Side
Going from Positive Thinking to Positive Acting
Limiting Catastrophic Thinking
How to Not Just Survive, But Thrive After a Set-Back
It Doesn’t Have to be Big to Make you Feel Bad
Build Your Relationships
Instead of Managing your Time, Manage Your Energy
Back to the Future
Being in Alignment with the Future You
Laying Out the Route for the Journey
Conclusion
About the Author :
Ameé Quiriconi is a podcaster, writer, researcher, speaker, entrepreneur, and mother. Her journey of personal discovery began as she dealt with, yet again, another significant life upheaval and wanted to find a way to stop the self-sabotage once and for all. Along the way, she uncovered the truths about how our brains form and the impacts of adverse and traumatic childhood experiences on our lives as adults, and she was stunned. She stopped dead in her tracks and knew that not only was it important to make changes to improve her life, but she had to start right away with making changes to her parenting. She didn't want to rob her two teenage children of their fullest potential by continuing the detrimental actions that parents pass down to their children over and over again, generation after generation. Today, she shares her knowledge through her podcast show One Broken Mom. All of her topics are backed by research and mixed in with her personal experience so that others may find answers to their own struggles and find a way to have a better life.
Ameé is also an experienced businesswoman with almost 20 years at the helm of many organizations—from solopreneurial efforts to multi-million dollar companies. She has coached and worked with many start-ups over the years, understanding the unique challenges that come with earning the first dollar for any business venture. Today, through her work in the field of psychology and mental wellness, she brings a thought-provoking harmony of practical strategies combined with the underlying drives that affect women and their business success.
Review :
"As a therapist, as a fellow female entrepreneur, I want to shout from the rooftops about HOW IMPORTANT this book is! What hardly anyone tells you is that going into business for yourself necessitates some real personal growth work, which causes so many people to give up before they've shared their greatness with the world. With this witty, engaging book, packed full of relatable metaphors and information about how we're affected by stress, Ameé provides vitally necessary information to help women succeed. I truly wish I had this book when I started my business; it would've deeply empowered me from the start." -Sarah A Gilbert, LCSW, Transitions Therapy LLC
"Ameé is an incredibly impressive human! She is brilliant, for starters. She is also multidimensionally talented, curious, and fiercely committed to helping others in their quest for growth and transformation. Ameé can articulate a thought, an idea, a proposal, theory...with so much clarity, genuineness, experience, and thoughtfulness." -Wendy Behary, author of Disarming the Narcissist: Surviving and Thriving with the Self-Absorbed and clinical and training director at The Schema Therapy Institute of NJ-NYC-DC
"Ameé covers everything womxn need to know about having a huge impact on the world with their businesses-from confidence, to making money, handling haters, and living your values and integrity. This is the book I wish I'd had five years ago. If you want to be unstoppable while creating a sustainable business, this is a must read." -Melanie Childers, master coach for feminist entrepreneurs
"Ameé Quiriconi's book is a guide for smart, ambitious women who want to make their mark on the world with confidence. She walks you through a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness." -Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
"Ameé Quiriconi is blazing a trail for others who may feel 'stuck' in a holding pattern of personal development. Her works are must reads!" -Sharon St. Marie, owner of The Belle Chapel
"Ameé has a true and deep understanding of what it is to free oneself from the internal and external systems that oppress and suppress women like us. I recommend this book for any woman with an entrepreneurial spirit, women who lead, and those that love women who seek to find their truth." -Shannon Ivey, MFA AEA, founder and creative fairy godmother of #whatshesaidproject
"Reading this book is like sitting with your best friend and sharing bits of wisdom over coffee or tea. Ameé writes in a very refreshing and genuine way. Her guide is an eye-opener, hear-opener, mind-opener! I would recommend it to anyone wanting to move in the right direction in life and business." -Michaella Rugwizangoga, business leader, poet, member of the World Economic Forum Future Global Council on Mobility
"I have always referred Ameé as a coach when I know an entrepreneur is struggling-and not because their business plan is weak, but because Ameé knows how to get straight to the heart of challenging issues that foil otherwise great execution. If you need help getting out of your own way, then follow Ameé's advice." -Wendy Poischbeg, economic development director and entrepreneurship blogger
