Shift happens.
It’s time for Plan D.
Long gone are the good old days where a sudden market shift was tempered — even held back — by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge.
Today, “what’s next” is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.
This book explores two questions about them: 1. What makes them special? (So we can do what they do and upend our competition as well.) 2. How do they think? (So we know how to manage them while getting the absolute best out of them.)
This book is written about — and for — Disruptors. It crystallizes the Disruptor’s unique superhero powers so you can use them too (for good, not evil).
The future belongs to the Disruptors.
You need them, and they need you.
This book will help you dream, drive and deliver like the crazy ones.
Table of Contents:
Chapter 1. Here’s To The “Crazy Ones” Chapter 2. The Future. Disruptors. And You. Chapter 3. Disruptors Have Ghosts Chapter 4. Ouch, That Hurt.... Now What? Chapter 5. The da Vinci Effect Chapter 6. Does It Have To Be A Light Bulb? Chapter 7. Embrace The Hate To Innovate Chapter 8. Choose Abundance. Screw Scarcity. Chapter 9. Purpose First (Profit Second) Chapter 10. Walt Disney’s Secret Chapter 11. The Art Of Being Strategically Selfish Chapter 12. Dream, Drive And Deliver Afterword Your Superhero Power
About the Author :
MIKE MADDOCK will tell you that his purpose is to inspire and empower curiosity. A serial entrepreneur and self-described Idea Monkey, Mike has launched six successful businesses. Today he is the CEO and founding partner of Maddock Douglas, an innovation and growth consultancy that has helped over 25 percent of the Fortune 100 invent, brand and launch new products, services and business models. Mike also helps lead the Gathering of Titans Entrepreneurial Conclave at MIT, is a featured columnist for Forbes, and frequently inspires and empowers Disruptors like you on stages around the world.
Review :
"When you're disruptive in school, you get criticized and punished. When you're disruptive in business, you get praised and rewarded. This makes Mike uniquely qualified to show you the way. His book and speeches are a fantastic way to disrupt your next meeting or conference." —David Rendell -- Author of "The Freak Factor"
"When I see Mike speak, I am always struck by how he blends empathy and expertise. He seems to be able to channel the wisdom and concerns of leaders from big and small businesses alike." —Scott Mordell -- Global CEO of Young Presidents' Organization
"I approve of everything in this book except the swearing. Please be patient with Mike. God's not finished with him yet." —Nancy Maddock -- Mike's (very patient) mom
"The enemy of courage isn't cowardice. It is the need to fit in. Disruptors don't fit in, so this book is about how to be courageous when you need to most. —Dev Patnaik -- CEO Jump Associates
"Mike is a connector of ideas and people, and this book contains many of my friends. More importantly, it contains lessons that will save you from some hard knocks and earn you millions in the process." —Verne Harnish -- Founder of Entrepreneurs' Organization (EO) and author of "Scaling Up (Rockefeller Habits 2.0)"
"Leaders learn and grow by using their heads and their hearts. Mike has a talent for speaking to both. This book is timely, insightful, relevant and wise. Read it and grow." —Lynne Twist -- Author of "The Soul of Money," founder and president of Soul of Money Institute, co-founder of the Pachamama Alliance
"Mike Maddock is one of the most uniquely engaging thought leaders I know. His authentic style is captivating, and his ability to inspire using critical lessons from both startups and Fortune 100s is priceless. I'd recommend him to our CMO and our CFO because they'd both love learning from him." —Robert A. McDonald -- Retired chairman, president and CEO of Procter & Gamble and former secretary of U.S. Veterans Affairs
"This book is the bible for second...and third and fourth chances." —Mike Michalowicz -- Author of "Profit First" and "Clockwork"
"Mike and the people he calls friends leave a big wake. This book will show you how they do it." —Marshall Goldsmith -- Thinkers50 #1 executive coach and the only two-time #1 leadership thinker in the world
