About the Book
In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable.
Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time.
Each chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable.
Whether you're a budding entrepreneur, a professional looking to stand out, or someone exploring personal branding, this book is your perfect companion.
Uncopyable YOU is a journey into the heart of what makes a personal brand successful and enduring. Steve and Kay Miller guide you step-by-step to not just step out of the box but to create a box of your own. Embrace this journey to create a personal brand that's not only successful but truly, unmistakably uncopyable.
Table of Contents:
Foreword by John B. Rogers, Jr, 11; Chapter 1 The Big Idea, 13; Chapter 2 Be Visibly and Meaningfully Different, 21; Chapter 3 Find Your Moose, 31; Chapter 4 Stealing Genius for Your Personal Brand, 51; Chapter 5 Honor Your Personal Value, Mission, and Rules, 69; Chapter 6 Create Anchors and Triggers to Evoke Your Personal Brand and Promise, 103; Chapter 7 Know and Play to Your Unique Strengths, 131; Chapter 8 Find and Leverage Your Personal Branding Message, 149; Chapter 9 Seize Opportunities to Grow from Setbacks, 161; Chapter 10 Finalize Your Battle Plan and Execute It!, 175; About the Authors, 187
About the Author :
Meetings & Conventions Magazine calls Steve Miller the Idea Man for his nontraditional, no-spin approach to marketing and branding. Steve calls himself Kelly’s Dad. That’s who he is.
His business title is Marketing Gunslinger. He helps businesses grow by achieving Uncopyable Superiority. Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED Conference. Besides his seven books, Steve has written for and been featured in over 250 publications, including Fast Company, Business Week, Fortune, Wall Street Journal, Washington Post, and Highlights for Children. (Okay, he made that last one up.) Learn more about Steve at UncopyableTheBook.com.Follow on Twitter: @SteveAMiller Kay Miller is the author of Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition. She was the first woman Amerock ever hired for outside sales. After succeeding in growing her territory with Amerock, she was hired away by Walker Exhaust, the world’s largest manufacturer of automotive aftermarket exhaust products. She became the #1 salesperson and earned the nickname “Muffler Mama.” Kay’s been a top sales achiever ever since.
Review :
Uncopyable You by Steve and Kay Miller is a must-read for anyone looking to build a standout personal brand, especially in today's AI-driven world. As CEO of Zen Media, we constantly advise our clients on the crucial importance of having a unique point of view (POV) in an era where content is a commodity. This book provides a clear roadmap for crafting and communicating that distinctive POV to resonate with your target audience, or "Moose."
The authors' insights are both innovative and practical, offering strategies for using AI as a tool to enhance, not replace, human connection and authenticity. Their engaging writing, relatable examples, and spot-on advice make this an essential resource for professionals serious about differentiation.
Shama Hyder
CEO & Founder, Zen Media
"Dive into the transformative wisdom of Uncopyable You by Kay and Steve Miller. Discover your unique qualities, create a battle plan, and leverage these insights to enhance yourself and your impact. This book is your guide to unlocking the power of your authentic, uncopyable self."
Mark Hess
Hess Industries Ltd
"Steve and Kay Miller’s latest book, Uncopyable You, offers an insightful and compelling perspective on the importance of personal branding. The quote, “Personal branding is differentiating yourself and making yourself impossible to forget—forever,” encapsulates the essence of their message beautifully. In today’s fast-paced and competitive world, establishing a personal brand has become even more important. We’re living in an era when everyone is vying for attention, both personally and professionally. In this landscape, the Millers’ quote highlights the fundamental truth that to stand out, you must differentiate yourself from the crowd and create a lasting impression. Their use of the “moose” will always be my favorite part of their books! :)"
Kate Strachnyi
Founder of DATAcated
"In a world where it feels as if everyone’s copying each other, Uncopyable You by Steve and Kay Miller was a total game-changer for me. I’ve sifted through a ton of personal branding books, and honestly, most of them seemed to be rehashing the same old ideas. But this one? It’s in a league of its own. The Millers have a down-to-earth way of explaining things. They cut through all the usual fluff and give you real, actionable advice.
Reading this book was like having a conversation with a wise friend who has been there, done that. It’s packed with exercises and real-life examples that really make you think (do the exercises and thank me later). For anyone feeling a bit lost in the whole personal branding maze, this book is your personal GPS. It goes beyond just making you look good—it’s about digging deep, finding what’s genuinely you, and owning it.
Honestly, Uncopyable You is more than a book for me; it was wake-up call to level up my personal branding. It made me see that personal branding isn’t just about how I’m seen in the market. It’s about embracing and celebrating my unique story and journey. If you’re looking to stand out in a sea of sameness, check out this book. I just wish I’d found it sooner in my own personal branding adventure."
Jasmin Bonkowski
Master Your Mindset, Transform Your Life: Hypnosis for Lasting Success & Balance
"Uncopyable You is a captivating read that I simply couldn’t put down. Kay and Steve masterfully weave together stories and examples that drew me in unexpectedly. Their insights prompted a profound reflection on my own uniqueness and what truly sets me apart. What struck me most was the book’s ability to provide a blueprint for self-examination. The concept of standing out as a branding strategy was particularly enlightening. It encouraged me to explore how I could integrate elements from diverse examples into my own persona and professional culture to truly distinguish myself.
Moreover, Uncopyable You showcases how ordinary individuals have crafted brands that are both distinctive and widely recognized. It’s empowering to realize that their strategies are accessible to everyone. Kay and Steve offer a clear plan of action and pose the right questions to help identify your niche in any industry. I wholeheartedly recommend this book as an invaluable guide to personal and professional success. It not only inspires but equips readers with the tools necessary to carve out their own path to success. Uncopyable You is a must-read for anyone aspiring to stand out in their field and shape a bright future."
Rick Brassfield
Owner, The Hair Lounge
"Uncopyable You contains a secret compass to point you toward your success. It will help you release strengths within that make you and your personal brand compelling, needed, and uncopyable. Brands should be like fingerprints—not copies. Each brand should be unique. It’s time to bring out what you’ve already felt about yourself. Read it and use it so you can share your Uncopyable You with the rest of us."
Joe Snyder
Freightliner Custom Chassis
Marketing & Training Manager
Kay & Steve Miller have created a blueprint for engaging our stakeholders in meaningful and memorable ways. Their encouragement to abandon our comfort zones provides the impetus to take action to touch the hearts and minds of those we serve. I am convinced – it’s time to Step Up & Stand Out!
Mark T. Miles, Ph.D.
President & CEO
Orscheln Management Co.
