About the Book
Does culture connect to your bottom line? Absolutely!
At the end of the day, there are two kinds of leaders: those who do not get why it is vitally important to build and sustain an accountable culture and those who do. This book makes a compelling case for investing in an accountable workplace culture … and offers a clear, five-step action plan for making it happen in your organization.
Silverstein lays out the evidence that creating an inspired workplace culture based on accountability makes it possible for your organization to deliver steady, sustainable organizational growth in all the metrics that matter, including revenue. Powerful case studies confirm the real-world results in every one of these areas.
This book is for you if you lead a company, a team, or any kind of professional alliance that can benefit from creating, sustaining, and protecting a strong workplace culture. It is for you if you want to:- Attract and retain the very best people in your industry
- Enhance customer service
- Outperform your competition during good times and bad
- Promote the highest levels of innovation and creativity within the organization
- Significantly increase employee engagement
- Create better collaboration across work groups
- Foster dramatic improvements in communication and teamwork
- Sustainably grow your bottom line
The Accountability Advantage shares a powerful, proven, five-step process for improving team culture. Those five steps are: - Define the culture. Make yours a culture by design, not a culture by default.
- Model the culture. Show people what accountability looks like in action.
- Teach the culture. Evangelize, share, and discuss the culture in an ongoing and empowering way. Use instances of behavior that do and do not align with the culture as teaching moments.
- Protect the culture. Learn how to build and support relationships that create a working environment your best people want to stay in—and protect!
- Celebrate the culture. Make sure to celebrate all cultural victories, big and small. Keep reinforcing the successes your culture produces.
There really is a recipe for creating a positive workplace culture that delivers measurable, sustainable improvements to your bottom line. This book gives you that recipe. Use it, share it, and implement it … to make accountability your competitive advantage.
Table of Contents:
I: Foundational Principles, 7; 1, The Pain in the Butt, 9; 2, Culture by Design, Culture by Default, 25; 3, Two Things You Need to Know About a Culture by Design, 35; II: Define the Culture, 43; 4, What Are the Values?, 45; 5, Get Everyone in the Room!, 61; 6, Organizational Values Are Not Something We Create, 83; III: Model the Culture, 91; 7, We Get What We Give, 93; 8, The Clock Is Ticking, 111; 9, It’s All Personal, 119; 10, Modeling Diversity, Equity, and Inclusion, 131; IV: Teach the Culture, 137; 11, The Values Conversation, 139; 12, The Power of Story, 145; 13, “The Entire Team Bought In”, 157; V: Protect the Culture, 167; 14, No Weak Link, 169; 15, Protecting the Culture…with People Who Have Never Lived the Culture, 173; 16, The Four Words You Need to Know When It Comes to Protecting the Culture, 181; 17, Front End, Back End, 187; VI: Celebrate the Culture, 193; 18, The Test, 195; 19, Celebration Delivers “I Love Working Here”, 203; 20, Mindset Is the Key to Celebrating the Culture, 217; Epilogue, 223; About the Author, 229
About the Author :
SAM SILVERSTEIN is founder and CEO of The Accountability Institute™ and the creator of the Certified Accountability Advisor™ designation. Sam’s mission is to build a more accountable world. He is the author of several books, including No More Excuses, Non-Negotiable, No Matter What, The Success Model, Making Accountable Decisions, The Lost Commandments, I Am Accountable, and The Theory of Accountability. Sam speaks internationally and works with teams from companies, government agencies, communities, and organizations both big and small to build workplace cultures that inspire and prioritize accountability. His clients include PetSmart, Kraft Foods, Pfizer, the United States Air Force, and United Way. Sam is the past president of the National Speakers Association and has been inducted into the Speakers Hall of Fame.
