About the Book
To win todays markets you need to be more than innovative: you must be transformative. How do companies achieve breakout success? And how can leaders best guide their organizations to achieve it? In Transformative, venture capital investor and innovation strategist William Kilmer explains how challengers become market leaders by shifting, building, and growing markets they can win. Going further, he outlines how leaders in any industry can create these options. The most successful companies build massive opportunities for themselves by creating new playing fields from existing and emerging markets. They do it by innovating customer outcomesnot productsand delivering category-creating solutions that transform and grow markets. Then, they employ an innovation-growth strategy to attract new customers, alter industry dynamics, and build unique company advantages. Leveraging years of research into the worlds most transformative companies and his own experience investing in and building startups, Kilmer delivers a comprehensive leadership framework that will help you achieve breakout success by: Building a game-changing innovation strategy to focus your team on creating new customer outcomes that redefine customer priorities, sidestep barriers to entry, and produce capability-based advantages for your organization; Innovating to win by creating a path to market leadership that shifts and expands markets, targets new customer consumption, and builds more attractive business models; Retooling your organization for success by focusing on intentionality, building a culture that feeds strategy, and creating a challenge-setting organization. Transformative is a hands-on guide that will change how you think about innovation and markets, and most importantly, show you how to build an organization that consistently produces game-changing results.
About the Author :
"William Kilmer is a technology entrepreneur, investor, and innovation strategist who has founded, invested in, and advised hundreds of companies around the world. As a venture capital partner, he invests in emerging companies specializing in cybersecurity, cloud infrastructure, and digital enterprise markets. He has been founder and CEO of several technology companies in the US and UK and has served on the board of more than thirty organizations. Kilmer was previously European managing director of Intel Capital, the worlds leading corporate venture investor. He is a graduate of Binghamton University and Rensselaer Polytechnic Institute and holds masters degrees from Brigham Young University and Warwick University. Kilmer is a frequent speaker and advisor on the topics of innovation, strategy, and organizational culture and teaches and mentors at startup accelerators in several countries. He holds several patents for computer networking and cybersecurity and is the author of a book on computer networking."
Review :
"Transformative should be in every executive's e-reader or sitting on their desk as a dog-eared playbook. This is a must-read roadmap for driving business success as we approach the technical and political disruptions of the next decade." --Mark Testoni, former CEO of SAP NS2
"Creating a transformative company is hard work, but how to do it shouldn't be a mystery. Kilmer helps leaders think through their opportunities and key challenges, and develop a plan for success in a straightforward, practical way."--Matt Desch, CEO of Iridium Communications
"Organizations need new strategies to navigate the ever-accelerating pace of innovation. The concepts in this book will challenge you to rethink your market and change the way you lead your organization." --Timothy Chou, Chairman of the Alchemist Accelerator, Stanford lecturer, and former President of Oracle on Demand
"The ultimate outcome of innovation is value. It's easy to get wide-eyed over sexy products and big promises, but unless organizations focus on the outcomes they deliver to customers, their efforts will always fall short. In Transformative, William outlines the blueprint every leader yearns for to rethink their business, transform their industry, and build a strategy based on an innovator's mindset." --Carla Johnson, Innovation Architect, speaker, and bestselling author of RE: Think Innovation
"This book is both powerful and practical. It's a masterclass in how to turn your company into a market leader." -- Josh Linkner, five-time tech entrepreneur, New York Times bestselling author, and venture capital investor
"To disrupt an industry and become a market leader requires transformation not just of your business, but of your culture. In this book, technologist, operator, strategist, and venture investor William Kilmer shows you how to create an organization capable of game-changing success." --Whitney Johnson, CEO of Disruption Advisors and Wall Street Journal bestselling author of Smart Growth: How to Grow Your People to Grow Your Company
"Weaving innovation principles and strategies, William Kilmer provides an innovative framework for transformative change to create a customer-centered, capabilities-driven organization. Transformative is a must-read for today's business leaders, CEOs, and boards." --Saleema Vellani, Founder and CEO of Ripple Impact and author of Innovation Starts With I
"William Kilmer has distilled his successful track record as an investor, founder, and executive into powerful lessons for operating in today's economy that every leader will benefit from. This is a must-read book." -- John "JG" Chirapurath, Chief Marketing and Solutions Officer of SAP
