Stop asking stakeholders what they want—start uncovering what they truly need.
Many business intelligence (BI) projects fail—not because of bad technology, but because of poor requirements. Stakeholders often don't know what they need, and project teams assume too much. The result? Costly delays, endless rework, and disappointing solutions.
BI Without the BS offers a practical, proven framework to turn that around. Drawing from decades of experience in telecom, finance, retail, and global organizations, Eva Polini and Karina Ghozali guide readers through the real-world challenges of gathering BI requirements—clearly, confidently, and effectively.
Whether you're a business analyst, data visualization specialist, project manager, or BI leader, this book will help you:
- Understand the foundations of business analysis and requirement engineering—then how to apply them to BI,
- Go beyond surface-level requests to uncover core business needs,
- Deliver BI assets that are adopted, trusted, and aligned with strategic goals,
- Build stronger relationships with stakeholders while reducing friction and rework.
Through relatable actionable steps, the authors empower analysts to become proactive change agents who design solutions that genuinely support decision-making.
Clear, accessible, and rich with insight, this book is your roadmap to building BI solutions that work the first time—on time and on budget.
If you're ready to go beyond gathering requirements—and start driving results—this book is for you.
About the Author :
Eva Polini is a globally recognized business intelligence expert who, for the last 20 years, has worked with companies such as Peugeot, UNICEF, and Disney. She is the author of Business Intelligence: Requirement Management – the Business Analyst's Toolbox. Her experience is coupled with two master's degrees from Sorbonne University (Paris, France) in knowledge management and information and communication systems.
Eva has worked across borders and industries, including telecommunications, finance, and legal. In 2019, she led a team to help an Australian telecommunications company, avoid a multi-million dollar fine and audit, which saved their license. She is a sought-after expert in the BI field and continues to work on high-impact projects.
Karina Ghozali is a senior data visualization professional who has worked in the telecommunications and retail industries, delivering best practice visualizations and self-service assets since 2018.
She is passionate about telling stories with data and helping others make informed decisions by providing guided insights. She has worked with corporations, such as Optus and Big W, helping them build scalable assets across their organizations.
